Eluta.ca Named a Finalist in Red Herring Magazine's Top 50 Award

    TORONTO, Aug. 28 /CNW/ - San Francisco-based Red Herring magazine has
named Eluta.ca as a finalist in this year's Canada Top 50 competition. The
influential and widely-read financial and technology magazine has included the
Toronto-based job search engine on its list of finalists, which recognizes the
most innovative and promising new companies.
    "It's a great honour to receive this recognition from a magazine of Red
Herring's stature," says Kim Peters, President & CEO of Eluta Inc. "Our search
engine is changing the way Canadians look for work and we are thrilled Red
Herring recognizes the significance of our industry-changing, disruptive
    Unlike traditional job boards, Eluta.ca lets job-seekers search for new
positions directly from employers' websites. The search engine bypasses
traditional job boards so job-seekers can find new positions as soon as they
are posted. "Ten years ago, job boards began to replace newspapers as the main
place where people looked to find new jobs," says Tony Meehan, Founder and
Chairman of Eluta Inc. "Today, job boards themselves are being overtaken by
specialized vertical search engines, such as Eluta.ca."

    Launched in 2006, Eluta.ca is Canada's largest vertical search engine
specializing in the job search space. Besides its proprietary search
technology, Eluta.ca includes valuable editorial information on thousands of
employers drawn from the annual Canada's Top 100 Employers competition,
managed by Eluta's sister company. These reviews allow Eluta.ca users to
evaluate opportunities they find on the job search engine. Each month,
job-seekers perform over 5 million searches on Eluta.ca.
    Beginning October 4, 2008, visitors to the search engine will be able to
read the competition organizers' detailed Reasons for Selection, explaining
why each of the winning employers was selected. "This is tremendously useful
information for job-seekers," says Richard Yerema, Managing Editor of the
Canada's Top 100 Employers project. "That will be available only on Eluta.ca."
    Previous startups on Red Herring's Top 50 list in the USA include
companies such as Google, Yahoo and VeriSign.

For further information:

For further information: Kim Peters, President & CEO, (416) 987-1459

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