Eloda Praised By Kelly, Scott & Madison For Successful Test Of Advertising Verification System

    NEW YORK, March 29 /CNW Telbec/ - Eloda Corporation ("Eloda")
(TSX-V:ELA), an emerging North American leader in advertising monitoring and
verification, said today that a test of its ad verification system has been
praised by Kelly, Scott & Madison (KSM), a Chicago-based media marketing
agency, as being an "important tool in our quest for full accountability and
    KSM said the Eloda proof-of-performance platform is being tested for a
major client's spot television buys in Chicago and New York. The technology is
enabling the agency to obtain in-flight make-goods for commercials that failed
to air precisely as ordered.
    "The Eloda system works as advertised," said Jonathan Lichter, executive
vice president/director of account and media services for KSM. "We are very
satisfied with the results so far and believe that this will be an important
tool for helping us in our desire to attain accurate third-party
accountability for our clients' TV ad spend. The ability to obtain next-day
reporting enables us to get make-goods in-flight instead of post-campaign,
thus giving our client the full ad pressure that they sought during a
specified time frame and to the intended audience. We believe that
accountability is an important issue in our industry and Eloda's services can
be a significant tool in addressing this concern."
    KSM's Eloda test began in the Chicago market in early February and
continues through early April. The New York market was added to the test on
March 12 and also will continue into early April. KSM is receiving daily and
weekly discrepancy reports.

    About Kelly, Scott & Madison

    Kelly, Scott & Madison is a privately held, AAAA-affiliated media
marketing company based in Chicago. Founded in 1966, KSM has managed 30+ years
of continual expansion and growth. Today, KSM's 100+ employees encompass
expertise in all aspects of media marketing, including research, strategy,
media planning, media buying, promotions, stewardship and accountability.

    About Eloda Corporation

    Eloda Corporation is an independent third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. Using a direct-from-satellite advertising monitoring
technology coupled with its patented AdDNA(TM) technology, Eloda is the first
company to offer a new generation of capture-index-verify tools that do not
require pre-encoding. Eloda employs 40 people. The company is headquartered in
Montreal, with U.S operations centered in Parsippany, N.J. and sales offices
in New York, Chicago and Toronto. The securities of Eloda Corporation are
listed and posted for trading on Canada's TSX Venture Exchange under the
symbol ELA.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Canada: Sonia Ferland, Eloda Corporation,
Communications Coordinator, (514) 842-1513, Fax: (514) 842-4588,
sferland@eloda.com; Renmark Financial Communications Inc.: Jason Roy:
jroy@renmarkfinancial.com; Maurice Dagenais: mdagenais@renmarkfinancial.com,
(514) 939-3989, Fax: (514) 939-3717, www.renmarkfinancial.com; U.S.: Mark
Braff, Braff Communications, (201) 612-0707

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