Eloda management appoints new president and CEO to strengthen its position in the american market

    MONTREAL, Aug. 28 /CNW Telbec/ - Eloda Corporation ("Eloda" or the
"Company") (TSX-V: ELA) is proud to announce today the appointment of
Mr. François Rainville as president and CEO of the Company. Eloda founders
Jean-François Pouliot and Jean Charles Dupuis, as well as the board of
directors, chose Mr. Rainville for his expertise in commercializing IT
solutions and are confident that he will successfully execute on the business
plan and specifically on its focus at marketing Eloda products in the United
    François Rainville was CEO of PRIMA, a company he acquired in 1992. Under
his tenure, the company became a recognized North American leader in the
integration of advanced Contact Center solutions. In 2000, PRIMA merged with
Mediasoft and became Elix. He led Elix until its acquisition by Bell Canada in
May 2004 and the creation of BCE Elix. Until May 2007, François Rainville
bolstered BCE Elix's sales organization, orchestrated an expansion in the
Ontario and U.S. markets, positioned BCE Elix's contact center product
portfolio, strengthened the company's key business partnerships while
delivering record sales for BCE Elix.
    François Rainville also sat on numerous boards of directors, was involved
in fundraising campaigns, and received distinctions such as the Caldwell
Partners "Top 40 under 40" award, the Junior Chamber of Commerce's "Young
Entrepreneur of the Year", and La Presse's nomination as "Personality of the
    "We are very happy to have François Rainville take the helm of Eloda and
we're confident that his leadership will help us accelerate our development in
the U.S. and reach our upcoming business objectives," said Jean-François
Pouliot and Jean Charles Dupuis. "We, and the board of directors, will give
François Rainville all the support he needs to ensure Eloda's success," added
the Company's founders.
    The Company has agreed to grant pursuant to the company's option plan to
9066-0309 Quebec inc., a company wholly owned by Mr. Rainville, 1,000,000
options at an exercise price of $0.31 per share and expiring on July 31, 2012.
Mr. Rainville's appointment will become effective on September 1st, 2007. The
founders will continue to play an active role on the board of directors of

    About Eloda Corporation

    Eloda Corporation is an independent third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. Using its technology, Eloda is the first company to
offer a new generation of capture-index-verify applications that allow for
occurrence proof-of-performance without the traditional need for pre-encoding.
Founded in 2000, the company is headquartered in Montreal, with sales offices
in Toronto, New York and Chicago with a U.S. operations center in Parsippany,
New Jersey. The company offers its TV ad proof-of-performance services to
advertisers and agencies in both Canada and the United States. Eloda
Corporation's securities are traded on Canada's TSX Venture Exchange under the
symbol ELA.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Sonia Ferland, Communications Coordinator,
Eloda Corporation, (514) 842-1513, Fax: (514) 842-4588, invest@eloda.com

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