Eloda Hires Stanley Katz As Vice President, U.S. Operations And Technology; Opens U.S. Operations Center

    NEW YORK, March 12 /CNW Telbec/ - Eloda Corporation ("Eloda")
(TSX-V:ELA), an emerging North American leader in advertising monitoring and
verification, said today it has hired Stanley Katz as Vice President, US
Operations and Technology. In a related announcement, Eloda said it has opened
its U.S. Operations Center, and that Mr. Katz's responsibilities will include
overseeing the company's operational expansion into the U.S to support its TV
advertising proof-of-performance service to advertisers.
    Mr. Katz has extensive operations experience and most recently ran his
own consulting firm, SMK Associates Inc., which provides management services
to clients. He has worked for companies in a variety of industries, including
airline operations, automotive manufacturing, banking, e-commerce, financial
institutions, government agencies, insurance, publishing and
telecommunications. Clients and employers have included Visa International,
Canadian Imperial Bank of Commerce, Freddie Mac, Diebold Election Systems,
Bell Canada and iMG Interactive Media Group.
    Eloda's new U.S. operations center is located at 140 Littleton Road, in
Parsippany, New Jersey and will house its U.S. network operations, client
services and IT management functions.

    About Eloda Corporation

    Eloda Corporation is an independent third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. Using a direct-from-satellite advertising monitoring
technology coupled with its patented AdDNA(TM) technology, Eloda is the first
company to offer a new generation of capture-index-verify applications that do
not require pre-encoding. The company is headquartered in Montreal, with
offices in Toronto, New York and Chicago and a client services and technical
support office in Parsippany, New Jersey. Eloda Corporation's securities are
traded on the TSX Venture Exchange under the symbol ELA.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Canada: Sonia Ferland, Eloda Corporation,
Communications Coordinator, (514) 842-1513, Fax: (514) 842-4588,
sferland@eloda.com; U.S.: Mark Braff, Braff Communications, (201) 612-0707;
Renmark Financial Communications Inc.: Jason Roy: jroy@renmarkfinancial.com;
Sylvain Laberge: slaberge@renmarkfinancial.com, (514) 939-3989, Fax: (514)
939-3717, www.renmarkfinancial.com

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