- Top Model Agent Elmer Olsen To Scour the Nation In-Search
CANADA'S NEXT TOP MODEL -
- Elmer Olsen Model Management joins Cycle 3 of hit reality series;
Olsen joins cross-country casting tour beginning
Friday in Vancouver -
- Procter & Gamble returns as signature sponsor; LG Electronics
and FASHION Magazine return as key partners -
TORONTO, Jan. 15 /CNW/ - In another TOP MODEL first, leading modelling
agency and fashion industry powerhouse Elmer Olsen Model Management joins
Cycle 3 of CANADA'S NEXT TOP MODEL, CTV announced today. Top agent and fashion
veteran Elmer Olsen brings his experience and expertise to the table as he
hits the road to participate in CANADA'S NEXT TOP MODEL's first-ever
cross-country regional open-call casting tour, beginning this Friday, January
16 in Vancouver. Additionally, this year's winner will receive a modelling
contract with Olsen's firm, Elmer Olsen Model Management.
CTV also confirmed additional prizing details for Cycle 3 the
hugely-popular, Gemini-Award winning Canadian production. In addition to the
modelling contract, the winner of CANADA'S NEXT TOP MODEL receives a $100,000
beauty contract from Procter & Gamble (P&G), which returns as a signature
sponsor for the third straight year. Finally, the winner will also be featured
in an editorial spread in FASHION Magazine.
(xx) Media Note (xx) - Download photos from CANADA'S NEXT TOP MODEL at
"Nothing makes me happier than finding that one geeky tall girl transform
into CANADA'S NEXT TOP MODEL and having her graduate to walking a runway in
Milan," said Elmer Olsen.
In addition to P&G and FASHION Magazine, LG Electronics returns as a key
partner for the series. CANADA'S NEXT TOP MODEL is presented by Cover Girl(R),
Olay(R) and Nice n' Easy(R).
"CANADA'S NEXT TOP MODEL provides a great platform for many of our
advertisers' marketing needs," Said Mary Kreuk, Vice President of Marketing,
CTV. "Opportunities abound to wrap the show around their brands, resulting in
total organic integration. CTV is also thrilled to have premiere sponsor P&G
back on board for a third consecutive year."
CANADA'S NEXT TOP MODEL's first-ever, five-city, cross-country tour is
set to strut across Canada in malls nationwide beginning Friday, January 16 in
Vancouver. The tour then stops in Edmonton (Sunday, Jan. 18), Halifax
(Tuesday, Jan. 20) and Montreal (Thursday, Jan. 22), before concluding in
Toronto on Friday, January 23. For additional casting tour information
including venue locations and rules and regulations, visit www.model.ctv.ca.
Hosted by Jay Manuel, CANADA'S NEXT TOP MODEL provides dramatic twists
and turns as hopefuls compete to master essential skills and live together,
all under the watchful eye of TOP MODEL cameras. One cast member is eliminated
each week and the last model standing wins the coveted title of CANADA'S NEXT
CANADA'S NEXT TOP MODEL is a format of AMERICA'S NEXT TOP MODEL(R), which
is produced by 10x10 Entertainment and Bankable Productions. Executive
Producers are Tyra Banks, Ken Mok and Daniel Soiseth. The dramality series was
created by Tyra Banks and developed by Mok and Kenya Barris. ANTM is licensed
in over 100 countries. AMERICA'S NEXT TOP MODEL and the AMERICA'S NEXT TOP
MODEL format are sold internationally by CBS Paramount International
CANADA'S NEXT TOP MODEL is produced by Temple Street Productions in
association with CBS Paramount International Television and CTV Inc. Executive
producers are Sheila Hockin, Ivan Schneeberg, David Fortier, and Jay Manuel.
Production executives for CTV are Jordan Schwartz, Senior Vice President and
General Manager, Entertainment Group, CTV Inc. and Jay Levine, Director of
Production, FashionTelevisionChannel. Susanne Boyce is President, Creative,
Content and Channels, CTV Inc.
CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.
For further information:
For further information: Karen Tyrell, Acting Manager of Communications,
CTV, (416) 591-7400 ext. 3004, Karen.firstname.lastname@example.org; Matthew Almeida,
Communications Coordinator, CTV, (416) 591-7400 ext. 2629,
email@example.com; Sonia Brum, Publicist, CTV, (416) 332-5374,