Ellen is a CoverGirl

      - CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres -

    TORONTO, Sept. 16 /CNW/ - Beauty giant CoverGirl cosmetics confirms today
that the Brand is partnering with Ellen DeGeneres as its newest face. This
will be the first beauty campaign for the comedienne and Emmy award winning
talk show host whose famous face will be the focus of new advertisements in
January 2009.
    "Ellen is the quintessential CoverGirl. She is smart, confident, natural,
and beautiful from the inside out. Her beauty and down-to-earth personality
fit perfectly with what CoverGirl represents. We look forward to our
partnership - stay tuned for more news," said Esi Eggleston Bracey, vice
president and general manager, Global Cosmetics, Procter & Gamble Beauty.
    Visit www.covergirl.ca for more information.

    About P&G Beauty

    P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than
$22 billion in fiscal year 2006/07, making it a leading global beauty company.
P&G Beauty offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs: Pantene(R), Olay(R), Cover Girl(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head and Shoulders(R), Venus(R),
Gillette(R), Crest Whitestrips(R), Wella Professionals(R), Christina Aguilera
fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit
www.pg.ca for the latest news and in-depth information about P&G Beauty and
its brands.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: please contact: Melissa Montgomery, Manning
Selvage & Lee (MS&L), (416) 847-1300, melissa.montgomery@mslpr.com; Tala
Arous, P&G Beauty, (416) 730-4947, arous.t@pg.com

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P&G Beauty

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