EK3 Technologies to Install Retail Narrowcasting Digital Displays in Wal-Mart Stores Across Canada

    Agreement Follows EK3 Purchase of Retail Digital Signage Leader ShopCast

    Exclusive deal allows EK3 to provide mix of national and local
    advertising and branding content for "one of the more progressive North
    American brands."

    LONDON, ON, Oct. 3 /CNW/ - EK3 Technologies Inc., a global leader in
narrowcasting digital merchandising, today announced that its subsidiary
company ShopCast has signed an exclusive agreement to install EK3 digital
merchandising solutions in Wal-Mart Canada stores. Under the exclusive
agreement, EK3 and ShopCast will install the narrowcasting system in 60 stores
by the end of 2007 and eventually in all Wal-Mart Canada locations.
    EK3's narrowcasting digital signage systems use a retailer's unique
business data and customer buying trends to customize streaming video displays
with the right messages at the right time, which builds customer loyalty and
drives sales.
    EK3 recently purchased ShopCast, a Toronto-based company that offers
advertisers strategic media purchasing power on digital networks. Upon
learning of the purchase, Wal-Mart Canada chose to award its digital signage
contract exclusively to the two companies.
    "Partnering with EK3 and ShopCast will enable us to strategically reach
out to Wal-Mart customers in-store to inform, entertain and help save them
money," said Mike Dombrow, director of marketing for Wal-Mart Canada Corp.
"When we began discussions with EK3, we quickly became excited about the
potential of this partnership. Their products are strategically designed to
help our business in many ways while delivering the highest quality video to
our customers throughout our stores."
    EK3 and ShopCast will deliver a combination of advertising, digital
merchandising and Wal-Mart Television on numerous screens throughout each
    "Wal-Mart Canada is one of the more progressive North American brands and
we look forward to helping them meet their business goals and create even
greater customer loyalty through our industry-leading technology," said Nick
Prigioniero, president and CEO of EK3. "EK3 prides itself on its commitment to
research and development and we are happy to hear Wal-Mart Canada and other
leading brands trust us to uniquely meet and exceed their expectations in
digital merchandising. We look forward to a mutually beneficial relationship
with Wal-Mart Canada."
    EK3 displays are also used in Tim Hortons coffee shops, The Home Depot
Fuel stores and soon in over 100 nations as part of a recent deal with gas
pump manufacturer Dresser Wayne. EK3 narrowcasting has enabled global,
national, regional and local brands to build customer loyalty, sales and their
bottom line. By early 2008 EK3 will be managing an install base which will
generate over 150 million views per month, making it one of the largest
narrowcasting networks in the world.
    The addition of ShopCast has added retail advertising expertise to EK3's
merchandising arsenal. The synergy of these two companies allows each to bring
more depth and breadth of products and services to their customers.
    "ShopCast is excited to become a part of such an innovative and highly
respected company," said Marnie Boucher, the founder of ShopCast. "Both
companies bring unique capabilities and customer bases to the table and
together we will drive digital merchandising to the next level for our current
and future customers."

    About EK3 Technologies, Inc.
    Founded in 1998, EK3 is a leading global digital merchandizing company.
Its narrowcasting products are driven by sophisticated software that choose
and deliver marketing messages at the right time to the right location. EK3
provides complete end-to-end digital merchandising solutions for businesses.
EK3 has one of the largest installation networks in North America, with over
3,000 locations worldwide. Headquartered in London, Ontario, EK3 provides
worldwide installation, maintenance and support for its products.

    About Wal-Mart Canada Corp.
    Founded in 1994 and based in Mississauga, Ontario, Wal-Mart Canada serves
more than one million Canadians each day at its 270 discount stores, 17
Supercentres and six SAM'S CLUB operations. With more than 70,000 associates,
the company is one of Canada's largest employers and has consistently been
listed among The 50 Best Companies to Work for in Canada, as published in
Report on Business Magazine. Wal-Mart Canada operates one of the strongest
community involvement programs in Canada. Through its 2006 "Good Works"
activities, the company raised and donated more than $15 million to causes
nationwide, nearly $300,000 weekly. In recent years, more than 100 Canadian
communities have lobbied or petitioned Wal-Mart to build a store locally.
Wal-Mart Canada has committed to three long-term sustainability goals: 1.
Produce zero waste; 2. Use 100 per cent renewable energy; 3. Make
environmentally preferable products available to Canadians.

    Note to Editors: Digital photography is available by contacting Thomas
McFeeley at 203-325-8772 x14 or tmcfeeley@environics-usa.com.

For further information:

For further information: Contacts: Thomas J. McFeeley, Environics
Communications, (203) 325-8772, x. 12, tmcfeeley@environics-usa.com; Canadian
media: Karla Briones, Environics Communications, (416) 969-2755,

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