EK3 and Atlantic Lottery Corporation announce first North American digital merchandising program to enhance the customer experience and educate about responsible gambling

    Program to highlight Atlantic Lottery Corporation's products, winners and
    support for Atlantic Canadian communities

    LONDON, ON, Sept. 30 /CNW/ - EK3 Technologies, Inc. a global leader in
in-store digital merchandising, today announced a new digital merchandising
program with Atlantic Lottery Corporation (ALC). The program, the first of its
kind in the North American gaming industry, is designed to communicate
responsible gambling practices and ALC's ongoing support of its Atlantic
Canadian communities.
    The online and point-of-sale program for ALC, which operates regulated
gaming in Atlantic Canada and gambling education, will feature information
about promotions, game launches, and highlight jackpots and local winners to
build excitement about the ALC brand.
    EK3 is using its industry-leading Smart Store Narrowcasting Solutions and
knowledge of in-store merchandising to help ALC and other clients engage
consumers with meaningful and informative content. Narrowcasting uses a
company's sales transaction data and other factors to reach customers at the
point of sale, delivering the right messages at the right time to help
influence buying decisions and build customer loyalty.
    "ALC has been both an innovator and leader in the gaming industry for
over 30 years," said Michelle Carinci, President and CEO of Atlantic Lottery
Corporation. "We are pleased to partner with EK3 to create and implement the
best digital content, merchandising and signage solutions that will give ALC
the ability to enhance the gaming experience for our customers."
    All of ALC's profits go back to Atlantic Canadian communities through the
governments of Atlantic Canada.
    Following a competitive selection process, EK3 successfully piloted a
program in 29 locations in which consumers buy lottery tickets and play a
variety of ALC games. The pilot has now turned into a full roll-out to the
rest of the Atlantic Provinces. EK3 used 19-inch LCD screens positioned near
lottery terminals to display messaging about game winners, the value of prizes
won and how profits from game sales would go to support the communities ALC
serves, among other messaging.
    During the pilot, research indicated that 39 percent of customers learned
something new about ALC and sales increased. Digital in-store messaging to ALC
players also reduced perceived wait times at the point-of-purchase while
entertaining and informing them.
    "ALC enables its customers to play and have fun while knowing all of
their profits go to support local communities it serves," said Nick
Prigioniero, President and CEO of EK3. "We're pleased to have been chosen by
ALC to help strengthen customer loyalty and increase sales by delivering
messages and overall merchandising solutions that are effective because they
are particularly relevant to the communities in which players live and work."
    EK3 In-Store Digital Merchandising Solutions are also used in thousands
of locations including Wal-Mart Canada stores, Tim Hortons coffee shops, the
U.S. Home Depot Fuel stores and other major brands across the U.S. and Canada.
EK3 has enabled global, national, regional and local brands to build customer
loyalty, sales and their bottom line. EK3 is managing an install base that
will generate over 175 million views per month by the end of 2008, making it
one of the largest narrowcasting networks in the world.

    About EK3 Technologies, Inc.
    Founded in 1998, EK3 is a leading global In-Store Digital Merchandising
Company. Its narrowcasting products are driven by sophisticated software that
choose and deliver marketing messages at the right time to the right location.
EK3 provides complete end-to-end In-Store Digital Merchandising solutions for
businesses. EK3 has one of the largest installation networks in North America,
with over 3,000 locations worldwide. Headquartered in London, Ontario, EK3
provides worldwide installation, maintenance and support for its products.
    ShopCast a division of EK3 provides customers a non-traditional media
buying opportunity on EK3's narrowcasting network. ShopCast enables vendors to
target their communications through the purchase of advertising space specific
to their product/category in identified zones of national retail stores.

    About ALC
    Atlantic Lottery Corporation was established in 1976 to provide fun
gambling entertainment within a regulated and socially responsible environment
to Atlantic Canadian adults. Owned by the four provincial governments (New
Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island),
100 percent of profits go back to the shareholders to provide essential
government services like hospitals, schools and roads.

For further information:

For further information: Media Contacts: Michael G. Ettlemyer,
Environics Communications for EK3: mettlemyer@environics-usa.com, or (203)
325-8772; Courtney Pringle, Public Affairs and Corporate Communications,
Atlantic Lottery Corporation: (506) 867-5942

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