Eight lifelong friends fulfill feature film dream by winning national contest

    "Scream Cheese 2" chosen by Canada as best commercial

    TORONTO, May 4 /CNW/ - For years, Ryan Coopersmith and his seven best
friends dreamed of becoming famous and making people laugh. Now, thanks to
their winning video, "Scream Cheese 2", the Boo Ya Pictures team from downtown
Montreal is turning their dream into reality with a cash prize from the
Doritos(R) brand that will be used to finance their first full length feature
    "This is really a dream come true for us," says Coopersmith, the 21
year-old front man for "Scream Cheese 2." "My friends and I have been making
movies since we were kids, and we're so happy we can finally make some money
doing what we love. We can't wait to see our Doritos commercial actually on
    The eight boys grew up together and have been best friends since
elementary school. All are currently attending university, and studying
disciplines that range from Film to Commerce to Political Science, but no
matter how busy they are, there has always been time to pursue what they truly
loved - creating films to make people laugh.
    "Our video was inspired by Rock n' Roll and deep anger management
issues," says Coopersmith. "We'd like to thank our parents, who were likely
our biggest supporters, since they saw this as an opportunity to finally kick
us out of the house!"
    The winning video was selected by Canadians through online votes. Boo Ya
Pictures will take home $25,000 and receive 1 per cent of future Canadian
flavour sales. The once mysterious no-name chip will now be called Scream
Cheese and the group story will be featured on the bag.  The commercial will
also air on networks across the country.
    "We are so proud of the creative talent we have in this country - the
quality and creativity of the videos, from the 2000 plus entries to the final
5, has been incredible"," says Tony Matta, Vice President, Marketing at Frito
Lay Canada. "I'd like to give a personal shout out to the winners, and
formally welcome "Scream Cheese" to the Doritos family!
    The "Become the Doritos Guru" contest asked Canadians to name a new
flavour of chips and create a 30-second commercial to promote it. Canadian
response to the contest was overwhelming, with over 2,100 video entries and
about 30,000 Facebook fans. This record breaking campaign was ranked the
number one most subscribed sponsored page in Canada and the number one most
viewed sponsored page in Canada on YouTube, with over 1.5 million unique

    About Doritos and Frito Lay Canada

    Doritos is Canada's favourite brand of flavoured tortilla chips.  Frito
Lay Canada is a member of the PepsiCo, Inc. family of companies and is
Canada's largest snack food company.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: and interview requests, please contact: Kim
Saunders, Fleishman-Hillard: (416) 645-8200, kim.saunders.@fleishman.ca;
Danica Wolfe, Fleishman-Hillard: (604) 688-2505, danica.wolfe@fleishman.ca;
Janessa Bishop, Fleishman-Hillard: (613) 688-7796,

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