Effigi announces new investment partners to support global expansion

    MONTREAL, June 27 /CNW Telbec/ - Sylvain Veronneau President and Chief
Executive Officer of Effigi, one of Canada's leading brand development and
fashion companies, announced today new investment partners in support of a
major growth initiative by the Company. Effigi, the Company behind some of
Quebec's most popular apparel and home décor brands - including Gagou Tagou,
Romeo & Juliette, Black Mountain, Max Cocos, Tag Domo, Maison Ungava -
announced a private equity investment led by Canadian based Genuity Capital
Partners. The Company also announced today a new credit facility with
Wachovia, a respected financial institution well positioned to support
Effigi's international growth initiatives.
    "This is a great day for Effigi. We have been seeking for the right
partners to support our growth and long term stability, and we are pleased to
announce our partnership with private equity investors led by Genuity Capital
Partners," stated Effigi founder Sylvain Veronneau. "Since 1991, Effigi has
been building brands and we achieved a loyal customer base primarily as result
of the tangible quality and perceived value of our lifestyle fashion design
brands and products. Our expansion into the US, Australia and other markets
proved that there was a global appetite for Effigi brands and affirmed our
aspirations to build an international business. With the support of our new
investment partners and commitment to enhance our logistics and operational
expertise, we now have all the pieces required to grow our business globally."
    In addition, Effigi also announced today the introduction of Peter Kenyon
as the Company's new Chief Operating Officer. Peter has extensive and in depth
experience in logistics and supply chain management, and has joined Effigi to
build the operational structure required to support the Company's expansion
and growth initiatives.
    "I am thrilled to be joining Effigi and to work with Sylvain to realize
the growth objectives of the Company" stated Peter Kenyon. "The product and
brands the Effigi's team develops are truly exceptional and provide a unique
advantage for any retailer. After my first visit and tour of their showrooms,
I was convinced of the international success that awaits this Company and
can't wait to get to work building a global operation to support the expansion
of Effigi."
    Financial details of the investment were not made public. However,
Sylvain Veronneau is the largest shareholder in the Company and as President
and Chief Executive Officer, remains the driving creative force and visionary
behind Effigi.

    Effigi was founded in 1991 with a focus on both action and intuition, and
has become one of Canada's exceptional brand builders. Based in Laval, Effigi
has over 35 established brands and additional private label programs in
babies, toddlers, kids, mens and ladies; casual wear; sportswear & outerwear;
lingerie & sleepwear; swimwear, socks, hose & tights; footwear' fashion
accessories; home décor & kitchen items. Effigi's largest market is in Canada
with brands and products sold at retail stores across the country, with
highest brand recognition in the province of Quebec. Effigi brands and
products are available in 15 countries and the Company is pursuing an
aggressive international expansion initiative.

For further information:

For further information: or to schedule an interview with Sylvain
Veronneau or Peter Kenyon, please contact: Sandra Carra, Effigi inc.,

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