Edward Jones and Sunrise Senior Living Announce New Collaboration



    Pilot program to provide financial education to locations across the
    country

    TORONTO, Aug. 28 /CNW/ - Canada's population is aging, and adult
offspring are feeling the pressure. Almost 10 million Canadian adults believe
they will have to help care for their parents or in-laws and almost 6 million
believe they will have to provide financial or social assistance, according to
Ipsos-Reid.
    The financial-services firm Edward Jones and the Sunrise Senior Living
have recognized the need for more information surrounding this important
societal matter and are launching a collaborative program designed to offer
local communities financial educational programming at Sunrise locations.
    As part of the pilot program, Edward Jones and Sunrise Senior Living are
co-sponsoring two free seminars with co-authors Dr. Michael Gordon and Bart
Mindszenthy of the book, Parenting Your Parents. The authors will provide
insights, lessons learned and strategies to help people to take care of their
aging parents, while maintaining quality of life.
    The seminars are being held in September and October at two Sunrise
Senior Living locations in Ontario.

    About Edward Jones

    Edward Jones is a full-service investment dealer with one of the largest
branch networks in Canada. It is a member of the Investment Dealers
Association of Canada and the Canadian Investor Protection Fund, and a
participating organization of the Toronto Stock Exchange. Including its
affiliates, Edward Jones serves more than 7 million individual investors in
Canada, the U.S. and the United Kingdom from more than 9,700 locations.

    About Sunrise Senior Living

    Twenty-five years ago, Paul and Terry Klaassen set out to champion
quality of life for seniors, beginning with a passionate desire to introduce a
fresh alternative for those with long-term care needs. The Klaassens hoped to
create an environment designed around people - a place where residents would
like to live, families would like to visit and team members would like to
work. Erasing all signs of an institutional setting, the Klaassens developed a
unique approach to care that would become the new model for assisted living -
Sunrise Senior Living. Today, their dream is thriving in more than 440 senior
living and care communities around the world, including nine in Ontario.





For further information:

For further information: Media Contact: Trish Tervit, (416) 969-2768

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Edward Jones

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SUNRISE SENIOR LIVING, INC.

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