EDS Agility Alliance's synnovation Named Best in Show at Best Outsourcing Thought Leadership Awards

    EDS wins total of four awards; given top honors in procurement,
    technology and human resources categories of Outsourcing Institute Awards

    PLANO, Texas, Dec. 12 /CNW/ -- EDS today announced that the New
York-based Outsourcing Institute recently recognized three articles that
appeared in synnovation, the Journal of the EDS Agility Alliance, with a total
of four awards for Best Outsourcing Thought Leadership (BOTL). The winning
articles are: "Rethinking the Path to Innovation" by Dan Scheinman, which won
Best in Show and in the human resources category,  "In Search of the Holy
Grail" by Mark Mayo, and "Beyond Google: Searching the Library of the Future"
by Cindy Hill.
    BOTL award submissions were accepted in August through the Outsourcing
Institute's Premium Portal, a new and powerful technology platform that
enables users to post thought leadership essays and related intellectual
property to the most trafficked outsourcing industry website worldwide.
    Eight judges, led by head judge Brenna Garratt, president of The Delve
Group, a strategic marketing, branding and communications company with a
specialty in outsourcing, carefully read through and evaluated submissions
based on the level of innovation, influence, and relevance of the topic as
well as the style and clarity with which the information was presented. EDS
won top honors with the Best in Show award, as well as in the Procurement,
Information Technology, and Human Resources categories, winning exceptionally
high marks for relevance and influence.
    "EDS almost swept the awards with by far the greatest number of articles
in the finals," says Ms. Garratt.  "When it came down to our decision-making,
these articles stood out not only as strong outsourcing thought leadership but
as lucid ways to drive business performance for audiences inside or outside of
the outsourcing world."
    The best in show winner was announced on December 11 at the Outsourcing
Institute's Mixer in New York City.
    "The EDS Agility Alliance's thought leadership publication, synnovation,
strives to capture and present original intellectual capital, collaborative
insights and fresh perspectives on the trends and issues that affect
businesses," said Charlie Feld, editor-in-chief of synnovation. "Being
recognized by the Outsourcing Institute with four awards, including the
prestigious Best in Show, is an honor and sets the bar even higher for our
publication for 2008."
    synnovation also recently received a Gold Pearl Award for Best Overall
Editorial for publications with a circulation of less than 50,000. The Pearl
Awards recognize the marriage of journalism and commerce, celebrating
reader-driven content that conveys a sponsor's message. Pearl Awards are given
by the Custom Publishing Council (CPC), the leading professional organization
representing custom publishers in North America, which honors custom
publishers for excellence in design, editorial, and strategic initiatives.
    The winning BOTL articles can be read at:
    About EDS
    EDS (NYSE:   EDS) is a leading global technology services company
delivering business solutions to its clients. EDS founded the information
technology outsourcing industry 45 years ago. Today, EDS delivers a broad
portfolio of information technology and business process outsourcing services
to clients in the manufacturing, financial services, healthcare,
communications, energy, transportation, and consumer and retail industries and
to governments around the world. Learn more at eds.com.
    About the Outsourcing Institute:
    The Outsourcing Institute -- Gateway to the Outsourcing Marketplace --
was founded in 1993 and is today the largest neutral network of outsourcing
professionals in the world. With over 70,000 members representing all forms of
outsourcing, The Outsourcing Institute continues to be the "go to" place for
outsourcing buyers, providers, and influencers looking for unparalleled access
to unbiased information, support, best practices, tools and networking. For
more information on OI and the other BOTL Award Judges, please visit
    About Delve:
    The Delve Group is the preeminent expert in positioning and perception
for business services organizations. Through effective brand strategy,
marketing, communications, and competitive intelligence Delve helps
organizations deliberately position their transformed brands in the public
marketplace and communicate ongoing change inside their own firms.  Delve
works with senior executives to reshape and reposition existing companies, as
well as invent, position, and grow new ones.  Our multi-disciplinary teams
focus on core brand building assignments which include corporate name
development, brand strategy, go-to-market programs, and internal

     Annabelle Baxter - EDS
     972 605 0978

For further information:

For further information: Annabelle Baxter of Electronic Data Systems, 
+1-972-605-0978, annabelle.baxter@eds.com Web Site: http://www.eds.com       

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