New Brand Developed by Donovan Creative Communications Helps EIA Meet
Challenges As Canada's Fastest Growing Major Airport
EDMONTON, Aug. 15 /CNW/ - Airports Council International-North America
(ACI-NA) has announced the winners of its 2008 Excellence in Marketing and
Communications Contest. Donovan Creative Communications (DCC) is pleased to
announce that client Edmonton International Airport (EIA) received several
first prizes, including the contest's top honor, the Peggy G. Hereford Award
for Overall Excellence in Marketing and Communications.
In 2007, EIA partnered with DCC, who provided research, project
management, strategic consultation, and the new brand identity program.
Edmonton International Airport received first place honors in five categories:
annual report, website, press kit, marketing campaign, and print advertising
"It's a great feeling for our team to be ranked by ACI with such great
work coming out of New York, Los Angeles, Miami, Boston, Montreal and other
big markets, especially since EIA is only the second airport ever in Canada in
the last ten years to win the Peggy G. Hereford Award," said Michael Donovan,
President and Creative Director of Donovan Creative Communications.
"To be recognized as the best amongst such a group demonstrates that our
brand, and our EIA team behind it, is truly outstanding," says Reg Milley, EIA
President and CEO.
Donovan Creative Communications is the architect of the new Edmonton
International Airports' brand and brand strategy, of which several of this
year's ACI award-winning entries were a part. Last year, at the 2007 ACI
awards, DCC helped EIA win First Prize in the Partnering with Carriers
category with the 'Closer to Home - Non-stop to London' marketing campaign.
One of the fastest growing airports in Canada, EIA is undergoing a
$1.1-billion expansion and extensive rebranding process to align premium
service quality with strategic business objectives. This growth is connected
to Alberta's record-setting economy which is fueled by massive tourism and
worker migration and hundreds of billions of dollars worth of investment in
the resource-rich northwest.
The Peggy G. Hereford award is widely recognized throughout the airport
industry as the highest honor an airport can earn in the marketing and
communications field. The award recognizes creativity in illustrating the
airport's message, effectiveness in connecting with audiences, and the overall
scope of the airport's effort in marketing and public relations.
This year, 62 airports and airport authorities from The United States and
Canada submitted 300 entries in the contest, which distributes awards in 20
categories ranging from brochures, advertising, marketing and public relations
campaigns, newsletters, special events, video and film productions, to
Donovan Creative Communications, Inc. is a full-service marketing &
communications agency offering integrated services in market research, brand
development, brand management, public and media relations, advertising, and
interactive and web development. For more, visit www.donovancreative.com or
EIA website http://corporate.flyeia.com/news/archive/.
For further information:
For further information: Michael Donovan, President & Creative Director,
Donovan Creative Communications, (780) 428-0411 (Ext. 101),