Edelman Public Relations announces numerous appointments to the Montreal office

                   Sylvain Perron appointed General Manager

    MONTREAL, Sept. 1 /CNW Telbec/ - Edelman Public Relations is pleased to
announce several new appointments to its Montreal office. Sylvain Perron has
been promoted to General Manager of the Montreal office. He will be supported
in this new role by Anik Trudel, Vice President, Corporate Communications and
Employee Engagement, who has been appointed Deputy General Manager.
    With 15 years of experience in marketing and social media, Sylvain Perron
joined Edelman in 2007 as the General Manager of Edelman Digital Canada. He
will retain this position and will continue to act as a consultant to clients
of the firm in order to provide them with his expertise in interactive and
social media. Anik Trudel was a senior partner in a distinguished Canadian law
firm before joining Edelman in September 2008.
    "We are entering an era in which traditional public relations are giving
way to multi-party communications, which are more authentic and open to
diverse voices and stakeholders" said Sylvain Perron. "In my role as General
Manager, my goal is to secure the position of Edelman Montreal as a leader in
social media relations, in order to offer our clients a unique expertise in
this field and to help them build credible relationships with the public, in
the spirit of mutual benefit."
    Edelman Montreal is also pleased to announce the arrival of Frédéric
Tremblay, Vice-President, Corporate Communications. Frédéric Tremblay has
solid experience in corporate and financial communications, in crisis
management, and in media strategy.
    Isabelle Troitzky and Marie Karina Dimitri have also joined the team as
Senior Director of the Consumer Goods and Health practices and as Director of
Health for Edelman Digital, respectively. Isabelle Troitzky has 12 years of
experience working in public relations firms in Canada and in France which has
given her solid experience in corporate communications and marketing. Marie
Karina Dimitri brings a robust mix of experience in digital and content
production. Her strong understanding of North American regulatory boundaries
will allow Edelman to expand its service offering in the area of social media
and to develop programs in the areas of health and pharmaceuticals.
    These new appointments reflect the new strategic direction of the firm,
founded on the visionary ideas of Richard Edelman, President and CEO of
Edelman Worldwide, who is determined to establish the firm as a leader in the
development and implementation of innovative practices in the areas of public
relations and public engagement.

    About Edelman

    Edelman Canada is part of Edelman Worldwide, the largest independent
public relations company in the world, with 3,300 employees in 54 offices
around the Globe. With offices in Montreal, Vancouver and Toronto, and
affiliates in Halifax, Ottawa and Calgary, Edelman Canada offers a truly
national offering through our team of more than 130 communications
professionals. Edelman Canada provides comprehensive, integrated
communications counsel and services to an expanding list of blue chip Canadian
and international companies, governments and not-for-profit organizations.
    Edelman was named "Large Agency of the Year" in 2008 by PRWeek and a
top-10 firm in the Advertising Age "2007 Agency A-List," the first and only PR
firm to receive this recognition. CEO Richard Edelman was honored as "2007
Agency Executive of the Year" by both Advertising Age and PRWeek.
    For more information, visit www.edelman.com.

For further information:

For further information: Stephanie Weinstein, (514) 844-6665 x227,

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