Economic Slump - Not For Some

    In These Tough Economic Times, Pre-Paid Legal Services, Inc. Independent
Sales Associates Experience Continued Success

    ADA, Okla., Oct. 23 /PRNewswire-FirstCall/ -- Pre-Paid Legal Services,
Inc. (NYSE:   PPD).  While many businesses are shutting down or laying off
employees, Pre-Paid Legal is still, not only a rock solid company, but
succeeding with a sales force of over 400,000 Independent Associates across
North America.

    Chief Financial Officer of Pre-Paid Legal Services, Inc, Steve Williamson
had this to say about this year's growth: "In tough economic times we see
increased interest in people wanting to market our Legal Services Plans as
Independent Sales Associates. This increased interest will lead to our 16th
consecutive year of growing our Membership revenues."

    One Independent Associate, Beth Taylor started her Pre-Paid Legal
business 12 years ago. Taylor, a single parent, has a theory as to why people
are signing up with Pre-Paid Legal: "People are losing their jobs today,
airlines are going bankrupt, and they're laying off the mortgage industry.
People are really in need of finding something they can sink their teeth into.
And that's what I love about this business. I get up every day knowing that I
make the difference. If I'm going to work, I'm going to make a difference in
the lives of other people. So it's very rewarding and fulfilling," said

    The company, publicly traded on the New York Stock Exchange, develops,
services, and sells Pre-Paid Legal Plans to its members across the United
States and four provinces of Canada. Plan benefits include: unlimited attorney
consultation, letters and phones calls made by the attorney on a client's
behalf, document/contract review, assistance with traffic violations, and
defense services for automobile-related criminal charges or general trial
defense. An Independent Associate can market Pre-Paid Legal Plans from home to
individuals, families, small businesses, or groups such as schools and local

    Pre-Paid Legal also offers an Identity Theft Shield plan that can be
purchased as a standalone product or in addition to a legal plan membership
for a discounted rate. This valuable service provides each member with a
credit report, continuous credit monitoring, and identity theft restoration
services. "You can't stop your identity from being stolen, but what you can do
is have a very proactive professional company that will go to bat for you and
restore it if you should become a victim. We have that product," said Mark
Brown, Senior Vice President and Chief Marketing Officer at Pre-Paid Legal.
"And then you couple it with the fact there is no other company that I'm aware
of anywhere in the world that has access 24/7 for their clients to great law
firms. We do," said Brown.

    Pre-Paid Legal Membership benefits can also be added as employee
benefits, by employers. Independent Associate, Rob Vest, top group producer at
Pre-Paid Legal, says the legal plans are a benefit employees can use right
away, "This is a NOW benefit. That's the real key. The more economic problems
that we are having out there, the worse the economy is, and the more legal
problems that come up. If the employees are having those problems, that
affects the employer." Vest believes people want to spend their money on
something they can get value from immediately, "So we are in the perfect place
right now in the market, and we have a perfect solution to the problem."

    The membership plans are serviced by a wide range of Provider Law firms
spanning the entire Nation and into Canada. Provider law firms are paid a
fixed fee on a per capita basis to render services to plan members residing
within the state or province as provided by the contract. Melvin C. Hall, a
practicing attorney for over 25 years, is a Provider Attorney for Pre-Paid
Legal. His firm was one of the very first Provider Law Firms, selected by
Pre-Paid legal when the company implemented the system in 1986. "The joy and
satisfaction of making a difference in the lives of the members of Pre-Paid
Legal Services is unsurpassed," said Hall. "The availability of Pre-Paid Legal
has improved the justice system tremendously."

    A valuable product that people need even in the tough times, marketed by
dedicated Independent Associates like Beth Taylor and Rob Vest, are the keys
to this company's success. As the going gets tough, Pre-Paid Legal has only
taken extra steps with compensation plan enhancements, bonuses, training
classes and promotions, to ensure each Independent Associate has all the tools
needed for a successful and rewarding career.

    Pre-Paid Legal also gives its Sales Associates the opportunity to access
valuable benefits via the Pre-Paid Legal Benefits Association. Benefits
include health and life insurance, as well as affinity programs like credit
cards, long-distance, wireless services, vehicle purchasing services, safety
trip plan, mortgage and real estate assistance and a travel club.

    Pre-Paid Legal Associates can easily work from the comfort of home. They
can monitor their commissions, the status of their memberships and their
entire sales organization from their home computer as well as listen in on
conference calls from the company's top executives via the internet.  Pre-Paid
Legal even offers an optional eService account to Associates, allowing them
their own company-provided websites where any interested individuals can view
information and sign up online to become a Member or an Independent Associate.

    With Associate Recruiting on the rise, up 44.9% in their 3rd quarter from
the previous quarter, Pre-Paid Legal is anticipating continued success through
2008 and beyond.

    About Us - We believe our products are one of a kind, life events legal
service plans.  Our plans provide for legal service benefits provided through
a network of independent law firms across the U.S. and Canada, and include
unlimited attorney consultation, will preparation, traffic violation defense,
automobile-related criminal charges defense, letter writing, document
preparation and review and a general trial defense benefit.  We have an
identity theft restoration product we think is also one of a kind due to the
combination of our identity theft restoration partner and our provider law
firms.  More information about us and our products can be found at our
homepage at

    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934.  The
forward-looking statements contained herein are based on certain assumptions
that may not be correct.  They are subject to risks and uncertainties incident
to our business that could cause actual results to differ materially from
those described in the forward-looking statements.  These risks and
uncertainties are described in the reports and statements filed by us with the
Securities and Exchange Commission, including (among others) those listed in
our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our
membership persistency or renewal rates may decline, that we may not be able
to continue to grow our memberships and earnings, that we are dependent on the
continued active participation of our principal executive officer, that
pending or future litigation may have a material adverse effect on us if
resolved unfavorably to us, that we could be adversely affected by regulatory
developments, that competition could adversely affect us, that we are
substantially dependent on our marketing force, that our stock price may be
affected by short sellers, that we have been unable to increase our employee
group membership sales and that our active premium in force is not indicative
of future revenue as a result of changes in active memberships from
cancellations and additional membership sales.  Please refer to pages 14 and
15 of our 2007 Form 10-K and pages 7 and 8 of our June 30, 2008 Form 10-Q for
a more complete description of these risks.  We undertake no duty to update
any of the forward-looking statements in this release.


For further information:

For further information: John Long of Pre-Paid Legal Services, Inc.,
+1-580 436-1234 Web Site:

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