eCommerce Business - Borderlinx - Gives Canadian Visa Customers Access to US Market

    BRUSSELS, Aug. 12 /CNW/ - eCommerce business - Borderlinx
( - is working with Visa to give its cardholders the
chance to easily purchase goods online from US retailers.
    Borderlinx provides shoppers with a US address and shipping services to
make previously hard to access US stores as easy to shop from as their local
retailers. Canada is the first country to benefit from the agreement with
Visa, with roll-out to new countries planned for later this year.
    Visa ( cardholders will benefit from
free registration to the Borderlinx service as well as an exclusive 15% saving
on Borderlinx shipping costs until the end of 2009.
    With Canadian families predicted to spend an average of $600 online
before Labour Day (September 7)(1), access to US shops comes at a good time as
consumers go online to search for bargains.
    Based on recent research conducted for Visa by The Research House,
shoppers cited variety as the main reason for wanting to shop from US stores
(37%) with price being the other leading factor (34%). To make shopping
decisions easier, Borderlinx provides a calculator to estimate the total cost
prior to purchase including taxes, duties, currency conversion and shipment
costs to Canada. Using the Borderlinx service, online shoppers can consolidate
purchases from multiple US stores into one shipment to further reduce costs.
    David Spottiswood, CEO of Borderlinx says: "This agreement with Visa is
extremely important, providing Canadian online shoppers with an easy and
cost-effective way of accessing US retailers. Giving shoppers the chance to
buy the things they really want at a good price is important at any time, but
especially in the current economic climate and with such important holidays
coming up."

    (1) Research conducted by The Research House on behalf of Visa Canada,
        July 2009

    About Borderlinx -

    Borderlinx is a global provider of innovative eCommerce management
solutions that enable US eTailers to sell to a global marketplace, and in turn
allow global consumers to access the best quality products at the best
possible prices. Established by experts in eCommerce, logistics management and
international trade, Borderlinx is rapidly becoming recognised as the leader
in the field of global eCommerce solutions. Borderlinx's headquarters is in
the UK, with further offices in Belgium.

For further information:

For further information: Abigail Harrison, thebluedoor
(, +44(0)1252-899-969,

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