EcoMedia signs agreement with the 2009 World Police & Fire Games in Burnaby, B.C.

    BURNABY, BC, April 22 /CNW/ - Organizers for the 2009 World Police and
Fire Games presented by TELUS today announced that EcoMedia Direct Inc., the
Environmentally-Friendly Media Company, will be the Official Supplier of
branded, portable Recycling Units to the Games. EcoMedia will be deploying up
to 100 new portable Special Events Recycling(TM) Units - the first initiative
of this size and scope at a major global sporting event.
    "We are committed to making our event as 'carbon neutral' as possible,"
said Stuart Ballantyne, CEO of the 2009 World Police & Fire Games. "Today's
announcement with EcoMedia ensures we will have these proven, award-winning
recycling units at some of the more than 40 venues to service the needs of the
more than 10,000 athletes competing in 66 sporting events across the Lower
Mainland and Sea to Sky regions of British Columbia."
    Erich Genseberger, CEO, of EcoMedia Direct Inc., said, "We are absolutely
delighted to be involved with the third largest Sporting Event in the World
which will showcase British Columbia on the international stage, as it hosts
police, fire and security professionals from around the world in the spirit of
friendly competition. It's a great opportunity for our patent pending,
Canadian-made, Special Events Recycling Units to be utilized and showcased on
the international stage set against one of Canada's most breathtaking natural
    "Sponsorship and branding opportunities are now available for WP&FG
Official Sponsors, international corporations, national companies, local
firms, as well as all Police and Fire Departments throughout the world which
are competing in our Games. If there are no sponsorship conflicts, there are
now opportunities to brand messages on these environmentally-friendly
Recycling Units, which will be deployed starting Wednesday July 29th at the
pre-event Congress & Trade Show, and throughout the 10-day sporting event,"
said Michael Soy, Vice President, Revenue, Marketing & Communications, 2009
World Police & Fire Games.
    "We want to thank the municipalities in the Greater Vancouver Regional
District in advance for their cooperation in making this dream a reality. To
date, the response has been overwhelming. We have achieved record levels of
participation in all categories. We expect to have more than 2,500 volunteers
on hand at events from July 31st right through till August 9th. Our mandate is
to make this event the most successful - and the greenest - in history," Mr.
Ballantyne said.

    EcoMedia owns and operates the World's Largest Public Space
Recycling(TM)/Advertising Program. EcoMedia has, strategically deployed, over
3,600 Recycling Units with over 7,000 faces for advertising available across
Toronto, Markham, and the Toronto District School Board. EcoMedia offers a
variety of fixed and portable recycling product solutions to municipal and
private partners. The Company has won national and provincial awards for its
pioneering work in the field of out-of-home recycling. EcoMedia is currently
expanding its Recycling/Advertising Unit programs nationally across Canada and
internationally into the U.S.A.

For further information:

For further information: 2009 World Police & Fire Games,; EcoMedia Direct Inc.,; Media Inquiries,
contact: Stuart Ballantyne, CEO, 2009 World Police & Fire Games, 6501 Sprott
Street, (Burnaby 8 Rinks), Burnaby, B.C., Tel: (604) 659-2009, E:; Gary Dolson - Director of Public Relations,
EcoMedia Direct Inc., 1-24 The East Mall, Toronto, Ontario, M8W 4W5, Tel:
(416) 259-3200 ext. 246, Toll-Free: 1-888-592-2227 ext. 246, E:

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