EcoMedia Direct boosts recycling SilverBox(R) initiatives; new site launched

    TORONTO, June 8 /CNW/ - EcoMedia Direct Incorporated, which owns and
operates the world's largest Public Space Recycling Program, today officially
announced the launch of its website.
    According to Erich Genseberger, CEO of EcoMedia Direct, "Our popular
SilverBox Recycling Program, combined with the company's new online presence,
will serve as foundations for future growth as we move forward into markets
throughout Canada, the U.S. and Overseas."
    "We are an outdoor advertising company providing an important recycling
service to the public, and we work closely with advertisers promoting their
brands on our distinctive SilverBox units. EcoMedia's focus is on the
environment, as well as outdoor media opportunities for our customers."
    Genseberger, a former senior automotive executive assembled a strong
management team to restructure Eucan Urban Equipment of Canada which was
acquired earlier this year. "In order to reflect its new image as an
eco-friendly public space advertising company, Eucan was renamed EcoMedia
Direct Incorporated. We have senior executives with international experience
in Sales, Marketing, Finance and Operations, to elevate EcoMedia to new
heights. At present, we manage the highly-visible SilverBox Public Space
Recycling Program in municipalities throughout Ontario, and work in
conjunction with all the stakeholders in these municipalities, including the
City of Toronto."
    "Having such a strong and experienced team in place will enable us to
pursue an aggressive growth strategy. At the same time, we are working to
re-establish the company and revitalize our existing recycling unit inventory
within our current territories. Going forward, we will focus on expanding our
Public Space Recycling Program efforts in Canada, the U.S. and International
markets," said Genseberger.
    "EcoMedia is communicating with new municipalities to adopt our programs
within their boundaries. In fact, we are currently in discussions with several
major U.S. cities to implement the SilverBox Public Space Recycling Program
which has achieved a substantial level of success - thanks, in large part, to
the people and the City of Toronto. It is an important solid waste diversion
process, with extremely positive results."
    "We are also looking for strategic public and private partnerships which
will complement their organizations and businesses, and, in turn, assist us to
grow market share. We have a real belief in preserving the environment, and
EcoMedia provides an excellent opportunity for our customers and partners to
make a contribution to the general public and the environment itself,"
Genseberger said.
    "Beyond our current product offering, we are planning to launch exciting
new products in the future, designed to enhance different aspects of
recycling. Combined with outdoor advertising, these recycling products will
nicely blend into the unique landscapes of different cities which adopt our
    "Now that the Blue Box Recycling Program is firmly entrenched as a
practice in peoples' homes in many municipalities throughout Ontario, and, in
fact, Canada, we have made it possible for people in Toronto, Markham, and the
Toronto District School Board to continue their recycling habits when they are
out-of-home," said Craig Marwood, President of EcoMedia Direct. "Our program
allows people to continuously, and not selectively, recycle. This is what is
so positive for the environment."
    Genseberger echoes Marwood's comments, adding he believes EcoMedia is now
positioned to make a much broader positive environmental impact, saying, "We
are committed to further grow our leadership position and Public Space
Recycling Programs. We are excited about where we are going, and we look
forward to developing new relationships with responsible municipalities, while
at the same time, aggressively moving into new corporate and commercial spaces
to promote the combined benefits of recycling and advertising."

    (xx)Photos and a hi-res graphic are available upon request.

For further information:

For further information:; Media Inquiries, contact:
Gary Dolson - Director of Public Relations, EcoMedia Direct Inc., Tel: (416)
259-3200 ext. 246, Toll Free: 1-888-592-2227 ext. 246, Cell: (416) 436-7643,

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