eBay Census Data Crowns Belle River, Ontario the "eBaying-est" Community in Canada

    'Community Counts' Ranks 5,000 Hot Spots and Top Products in $2 Billion
    Canadian eBay Economy

    Belle River, ON; Sooke, BC, and Kemptville, ON named tops in eBay
    Visit www.ebaycommunitycounts.ca to find out where your community ranks

    TORONTO, March 27 /CNW/ - The results(*) are in! Canadians bought and sold
tens of millions of items on eBay this past year. So exactly who is
responsible for all this activity and what are they buying and selling? eBay
Canada's first-ever <a href="http://www.ebaycommunitycounts.ca/">Community Counts</a> census data describes the "eBaying-est"
Canada lay of the land.
    As a country, Canadians are no stranger to cold weather. To brave the
elements, we spent more than $45,000 a day on eBay buying outerwear such as
coats and jackets. We also fed our national hockey obsession, collectively
buying and selling more than $7 million dollars worth of NHL rookie cards on
eBay last year! Canadians also turned to eBay for indoor fun, spending more
than $500,000 on Webkinz and more than $600,000 on Barbie Dolls in 2007. We
also demonstrated an insatiable appetite for shoes and accessories, spending
more than $30,000 a day on women's shoes and more than $29,000 a day on
    For the first time ever, <a href="http://www.ebay.ca/">eBay Canada</a> has ranked Canadian online trading
activity for an entire year, and it's clear that smaller communities count big
time when it comes to eBay economics. On a provincial level, the top three
provinces of eBay activity in order were Ontario, British Columbia and Quebec.
Still, who would have guessed that Albertans bought more than $200,000 worth
of Hot Wheels cars and trucks, while Quebeckers spent more than $28,000 on
navel rings? Or that Ontarians bought more than $328,000 worth of freshwater
fishing tackle and vintage lures and Nova Scotians spent more than $333,000 on
    This data is part of <a href="http://www.ebaycommunitycounts.ca/
">eBay Canada's Community Counts</a> initiative, designed
to help understand online buying and selling behaviour among Canadians. By
analyzing eBay activity within individual Canadian postal codes, eBay Canada
has identified their top online buying and selling communities based on the
number of individual users who have bought or sold on eBay over the past year.
    Want to see where your community ranks? Information for the top 5,000
Canadian postal codes and other interesting provincial eBay stats can be found
at www.ebaycommunitycounts.ca.

    And the Winner Is.....

    Belle River, Ontario (N0R 1A0) has been crowned Canada's most active eBay
community, boasting a total of 1,294 individual buyers and active sellers
(people who have completed a transaction during 2007). Just what are the
citizens of Belle River buying and selling? The top buying category for Belle
River was identified as 'car and truck parts,' with 'NHL hockey cards' leading
the community's top selling category.
    "We typically think of big cities like Toronto, Montreal and Vancouver as
being the e-commerce hubs of Canada," says Andrew Sloss, country manager, eBay
Canada. "In fact, small towns and communities like Belle River are doing big
business on eBay, proving that you don't have to live in a major urban centre
to be a significant part of Canada's e-commerce engine."
    But Belle River eBayers aren't only buying car and truck parts and
selling NHL hockey cards. They're also looking to eBay for serious
entertainment, spending over $23,000 on sporting equipment, more than $16,000
on event tickets, and over $6,000 on iPods and MP3 players. Residents also
sold more than $3,000 worth of LEGOs and over $2,000 worth of scenic postcards
on eBay.

    The ten Canadian communities most actively trading on eBay are:
    (Based on the number of buyers and sellers within specific postal code

    Canada's Top 10 eBay Communities - Do You Live In One?

    Community             Individual  (xx)Top Buying     (xx)Top Selling
                          Buyers/     Category           Category
                          In 2007

    1.  Belle River, ON   1,294       car and truck      NHL hockey cards
        (N0R 1A0)                     parts

    2.  Sooke, BC         857         rubber stamps      calculators
        (V0S 1N0)

    3.  Kemptville, ON    786         NHL hockey cards   Magic: the
        (K0G 1J0)                                        Gathering cards

    4.  Niagara-On-       751         collectable        Apple iPods
        The-Lake, ON                  decorations
        (L0S 1J0)

    5.  Chelmsford, ON    706         car and truck      guitar-building kits
        (P0M 1L0)                     parts

    6.  Fort Nelson, BC   694         DVDs               model trains
        (V0C 1R0)

    7.  Tottenham, ON     681         fishing gear       men's shoes
        (L0G 1W0)

    8.  Cornwall, PEI     678         NHL hockey cards   Bank of Canada notes
        (C0A 1H0)

    9.  Kingston, NS      660         NFL football       plant seeds and
        (B0P 1R0)                     cards              bulbs

    10. Ste-Marthe-       647         NHL hockey cards   Royal Canadian Mint
        Sur-Le-Lac, QC                                   stamps
        (J0N 1P0)

    eBay Communities From Coast to Coast - Who's Tops in Your Province?

    Province        Community     Individual  (xx)Top Buying  (xx)Top Selling
                                  Buyers/     Category        Category
                                  In 2007

    British         Sooke         857         rubber stamps   calculators
    Columbia        (V0S 1N0)

    Alberta         High Level    518         NHL hockey      Ski-Doo
                    (T0H 1Z0)                 cards           snowmobile

    Saskatchewan    Martensville  605         DVDs            car and truck
                    (S0K 2T0)                                 parts

    Manitoba        Stonewall     416         NHL hockey      plant seeds and
                    (R0C 2Z0)                 cards           bulbs

    Ontario         Belle River   1,294       car and truck   NHL hockey
                    (N0R 1A0)                 parts           cards

    Quebec          Ste-Marthe-   647         NHL hockey      Royal Canadian
                    Sur-Le-Lac                cards           Mint stamps
                    (J0N 1P0)

    New Brunswick   Sackville     114         DVDs            Garmin GPS
                    (E4L 1B3)                                 devices

    Nova Scotia     Kingston      660         NFL football    Plant seeds and
                    (B0P 1R0)                 cards           bulbs

    Prince Edward   Cornwall      678         NHL Hockey      Bank of Canada
    Island          (C0A 1H0)                 cards           notes

    Newfoundland    Goose Bay     595         DVDs            NHL hockey
                    (A0P 1E0)                                 cards

    Yukon           Dawson City   182         non-fiction     art
                    (Y0B 1G0)                 books

    Northwest       Inuvik        367         DVDs            NHL hockey
    Territories     (X0E 0T0)                                 cards

    Nunavut         Iqaluit       429         NHL hockey      used Canadian
                    (X0A 0H0)                 cards           stamps

    For more information about eBay Canada's Community Counts initiative:

    -   Data for the top 5,000 Canadian postal codes can be found at
    -   Additional <a href="http://www.ebaycommunitycounts.ca/
">eBay Canada Community Counts data</a> will also be released in
        the coming weeks.
    -   For more information about buying and selling on eBay, please visit

    (*)  Results based on 2007 data analysis beginning January 1, 2007,
         ending December 31, 2007.
    (xx) Based on the number of category transactions in 2007.

    About eBay Canada

    eBay is the World's Online Marketplace(TM) with more than 248 million
registered users worldwide. Founded in 1995, eBay created a powerful platform
for the sale of goods and services by a passionate community of individuals
and businesses. eBay enables trade on a local, national, and international
basis with customized sites in 38 markets around the world. Through an array
of services, such as its payment solution provider PayPal, eBay is enabling
global e-commerce for an ever-growing online community. In Canada, eBay was
visited by more than 11 million Canadians in January 2008. (comScore Media
Metrix, January, 2008).

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: For media inquiries, please contact: Laura
Butcher, Olivia Yu, Environics Communications, (416) 969-2766, (416) 969-2718,
lbutcher@environicspr.com, oyu@environicspr.com

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