eBay Canada's Auctions for Action Raises More Than $100,000 for Canadian Causes

    'Thrillanthropy' brings a new excitement around giving to the Internet

    TORONTO, Nov. 1 /CNW/ - Auctions for Action, eBay Canada's largest online
charity initiative to-date, raised more than $100,000 for 11 participating
non-profit organizations.
    The recently wrapped campaign - which ran from August 30 to October 8,
2007 - drew thrill-seeking thrillanthropists(*) from around the world who were
enticed to give by bidding on an incredible variety of one-of-a-kind items and
experiences, with all proceeds going to worthy Canadian causes.
    "Canadians are looking for ways to engage with the causes they believe
in; they're looking for experiences and excitement as a part of their
charitable giving," says Andrew Sloss, interim country manager at eBay Canada.
"This concept, which we call thrillanthropy, has brought a new generation of
contributor to the philanthropic table and enabled us to combine the thrill of
winning with the act of giving."
    Through Auctions for Action, eBay users bid on charity auction packages
such as:

        -  An opportunity to accompany Joel Cohen, a writer of The Simpsons,
           throughout his day and at a table reading of The Simpsons in
           Hollywood, California (sold for  $3,600 to benefit York University
        -  A trip to Africa to help build a school and participate in a rare
           naming ceremony with a Masai tribal chief (sold for $7,600 to
           benefit Free the Children)
        -  A brand new Volvo C30 and an all-expenses-paid trip to Sweden to
           collect it (sold for $30,100 to benefit Look Good Feel Better)
        -  A trip to Paris and entrance to the Nina Ricci show, including an
           haute-couture wardrobe chosen by designer Olivier Theyskens (sold
           for $6,100 to benefit Look Good Feel Better)
        -  A new 350 Yamaha ATV (sold for $6,000 to benefit Ducks Unlimited)
        -  A private concert and dinner for 10 prepared by Jann Arden (sold
           for $5,300 to benefit Look Good Feel Better)
        -  A variety of unforgettable encounters with some of North America's
           leading sports stars

    Auction winners Julie & Amy Smith were excited about the opportunity to
support such a good cause. "My sister and I kept a close eye on the auction
all week and decided to go for it during the closing minutes," says Julie.
"Our mom loves Jann's music. She has also been living gracefully with ovarian
cancer for more than three years. We were very pleased to give mom such an
amazing treat and have the funds go to a special organization that provides
support to cancer patients and their families."

    Charitable organizations that benefited from Auctions for Action:

    - Baycrest                          - Gilda's Club
    - CANFAR                            - HBC Foundation
    - Children's Miracle Network        - Look Good Feel Better
    - Ducks Unlimited                   - Toronto East General Hospital
    - Engineers Without Borders         - York University Foundation
    - Free the Children

    "This was a unique and exciting initiative and we are very pleased with
the results," says Craig Kielburger, Founder of Free the Children. "Attracting
new contributors is an unending challenge for any not-for-profit. By combining
unforgettable experiences with the act of giving, eBay has made fundraising
that much easier - and much more fun! We congratulate eBay on a successful

    (*)eBay defines thrillanthropists as contributors who experience the giddy
excitement created by doing good.

    About Auctions for Action

    Auctions for Action was a month-long charity program developed and
supported by eBay Canada that combined the goodness of giving with the thrill
of the auction. Throughout September, visitors experienced the exhilaration of
"thrillanthropy" - the giddy excitement created by doing good - by bidding on
once-in-a-lifetime experiences and eclectic prizes with all proceeds going to
not-for-profit organizations. Since 2000, more than $110 million US has been
raised for charity from listings sold on eBay worldwide.

    About eBay Canada

    eBay is the World's Online MarketplaceTM. Founded in 1995, eBay created a
powerful platform for the sale of goods and services by a passionate community
of individuals and businesses. eBay enables trade on a local, national, and
international basis with customized sites in markets around the world. Through
an array of services, such as its payment solution provider PayPal, eBay is
enabling global e-commerce for an ever-growing online community. In Canada,
eBay was visited by more than 10.8 million Canadians in August 2007. (ComScore
Media Metrix, August 2007).

For further information:

For further information: Media Contacts: Tonisha Robinson, Environics
Communications, (416) 969-2759, trobinson@environicspr.com; Erin Sufrin, eBay
Canada, (416) 969-2291, esufrin@ebay.ca

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