eBay Canada Combines Heart-Pounding Adventure and Heart-Warming Causes with "Thrillanthropy"

    Research finds that a new generation of contributors will give bigger to
    experience more

    TORONTO, Aug. 30 /CNW/ - A new generation of thrill-seeking Canadians
wishing to support worthy causes will soon experience an exciting new charity
program on eBay's global marketplace.
    Beginning September 2, 2007, eBay users can experience "thrillanthropy" -
the giddy excitement created by doing good - by bidding on once-in-a-lifetime
experiences through Auctions for Action, a month-long program that combines
the thrill of winning with the act of giving, with 100 per cent of the
proceeds going towards charities and non-profit organizations across Canada.
    A recent Leger Marketing/eBay Canada poll shows that Canadians aged 18 to
34 are more likely to increase their charitable donations by up to 74 per cent
if they are able to participate in an exciting or unique experience. With
Auctions for Action, eBay Canada will reach them and all other Canadians by
offering a host of exhilarating experiences.
    "eBay understands the importance of raising awareness and creating unique
opportunities for Canadian charities to raise funds," says Jordan Banks,
managing director of eBay Canada. "We created Auctions for Action to reach
eBay users who are looking for a new and exciting way to support causes close
to their hearts. We combined the unique 'thrill of the auction' with doing
meaningful work, and created thrillanthropy - a total win for both contributor
and cause."

    Some highlights from Auctions for Action packages:

    -   An opportunity to be the guest of Joel Cohen, a writer of The
        Simpsons, at a table reading of The Simpsons in Hollywood, California
    -   Participating in a rare naming ceremony with a Masai tribal chief in
    -   A brand new Volvo C30 and an all-expenses-paid trip to Sweden to
        collect it
    -   A trip to Paris and entrance to the Nina Ricci show, including an
        haute-couture wardrobe chosen by designer Olivier Theyskens
    -   Unforgettable encounters with some of North America's leading sports
    -   A new 350 Yamaha ATV
    -   A private concert and dinner for 10 prepared by Jann Arden

    "A challenge of fundraising is keeping things fresh and exciting for both
current and new contributors," says Teresa Vasilopoulos, president of the
Toronto East General Hospital Foundation. "eBay has dreamed up a unique way of
combining incredible experiences with the act of giving, bringing a whole new
generation of 'thrillanthropists' to Canadian charities. We are very excited
to be a part of this initiative."

    Charitable organizations benefiting from Auctions for Action:

    -   Toronto East General Hospital (auctions start September 2)
    -   CANFAR (Auctions start September 5)
    -   HBC Foundation (Auctions start September 8)
    -   Gilda's Club (Auction starts September 11)
    -   Engineers Without Borders (Auctions start September 14)
    -   Baycrest (Auctions start September 17)
    -   Ducks Unlimited (Auctions start September 20)
    -   Children's Miracle Network (Auctions start September 23)
    -   York University Foundation (Auctions start September 26)
    -   Look Good Feel Better (Auctions start September 29)
    -   Free the Children (Auction starts October 2)

    As of September 2nd, Canadians can visit www.ebay.ca/auctionsforaction to
view the full list of participating charities and register to bid on the
exciting array of auction packages.

    (*)Leger Marketing Research August 2007. This national sample of 1,502
    Canadians, 18 years or older, is accurate within +/-2.5 percentage

    About Auctions for Action
    Auctions for Action is a month-long charity program developed by eBay
Canada that combines the goodness of giving with the thrill of the auction.
Throughout September, visitors can experience the exhilaration of
"thrillanthropy" - the giddy excitement created by doing good - by bidding on
once-in-a-lifetime experiences and eclectic prizes with all proceeds going to
not-for-profit organizations. eBay is underwriting the cost of the program.
Since 2000, more than $110 million US has been raised for charity from
listings sold on eBay worldwide.

    About eBay Canada
    eBay is the World's Online Marketplace(TM). Founded in 1995, eBay created
a powerful platform for the sale of goods and services by a passionate
community of individuals and businesses. eBay enables trade on a local,
national, and international basis with customized sites in markets around the
world. Through an array of services, such as its payment solution provider
PayPal, eBay is enabling global e-commerce for an ever-growing online
community. In Canada, eBay was visited by more than 11 million Canadians in
July 2007. (ComScore Media Metrix, July 2007).

    Auctions for Action Charities and Auction Listings:

    Toronto East General Hospital Foundation

    The Toronto East General Hospital (TEGH) Foundation supports Toronto East
General Hospital in providing the best possible patient care to the over half
a million people it serves. Auction packages include a day with Nick Kypreos,
attending a Toronto Maple Leafs practice and NHL game; a trip to attend The
Late Show with David Letterman in New York; a behind-the-scenes Toronto
Argonauts experience, including tickets to a home game, the Vanier Cup and the
Grey Cup; a VIP evening at a Leafs Game with Darryl Sittler; tickets and
backstage passes to "We Will Rock You"; and suits for life from Korry's
Clothier in Toronto.


    Baycrest raises funds for research to help those suffering from memory
loss caused by crippling brain disorders such as Alzheimer's, stroke and
depression. Auction packages include lunch for two with several hockey greats,
including Guy Lafleur and Wendel Clark; an all-inclusive trip to the Dominican
Republic with NHL all-stars; and tickets to Baycrest's sold-out Pro-Am hockey


    CANFAR's mission is to raise awareness to generate funds for research
into HIV and AIDS. Auction packages include a series of personalized celebrity
iPod Nanos, including Hayden Christensen, Edward Norton, and Sandra Oh; a
Krups Deluxe Package; and a role on Douglas Coupland's new CBC television

    Children's Miracle Network

    Children's Miracle network is a non-profit organization dedicated to
helping kids by raising funds for 170 children's hospitals across North
America. Auction packages includes exclusive meet and greets and the
opportunity to play a game with NFL star Steve Young, NHL star Eric Lindros,
or the PGA's VIP player.

    Ducks Unlimited

    A non-profit organization committed to conserving Canada's wetlands,
Ducks Unlimited auction packages include a brand new 350 Yamaha ATV
outdoorsman and hockey jackets signed by NHL greats Guy Lafleur, Darryl
Sittler and Bobby Hull.

    Engineers without Borders

    Engineers without Borders empowers communities in Canada and throughout
Africa to make meaningful and effective contributions to human development.
Auction packages include all-expense paid trips to Toronto or Calgary to play
VIP games with Johnny Bower and Larry Robinson.

    Free the Children

    Free the Children is the world's largest network of children helping
children through education. Auction packages include a trip to Kenya for a
rare naming ceremony with a Masai tribal chief and an opportunity to help
build a primary school for the children of the community.

    Gilda's Club

    Gilda's Club provides a meeting place where people living with cancer and
their families can join together to receive social and emotional support, as
well as supplement their treatment of choice. Auction package is a private
concert and dinner made for 10 people by Canadian singer Jann Arden.

    HBC Foundation

    The HBC Foundation is a charitable organization dedicated to improving
the lives of Canadians through programs that reflect our distinct values.
Auction packages include a Think Pink Room in support of breast cancer
research; a golf package with accommodation at the Deltas and full rounds at
18 of the Club Link courses; and an Olympic Jacket autographed by winter 2006

    Look Good Feel Better

    LGFB is the only cancer charity dedicated to empowering women to manage
the effects that cancer and its treatment have on their appearance. Auction
packages include a trip to Sweden and European tour in a brand new Volvo C30;
a personalized Danier Leather packaged designed by you with help from
celebrity designer Lynn Spence; and a trip to Paris to attend the Nina Ricci
fashion show, with $6000 in clothes from her exclusive boutique, hand-picked
by designer Olivier Theyskens.

    York University Foundation

    The York University Foundation is dedicated to supporting York
University's academic and research mission. Funds raised from the auction will
support graduate scholarships. Auction package is a trip to Los Angeles as the
guest of Joel Cohen, a writer of The Simpsons, for a table reading of The

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Media Contacts: Tonisha Robinson, Environics
Communications, (416) 969-2759, trobinson@environicspr.com; Erin Sufrin, eBay
Canada, (416) 969-2291, esufrin@ebay.ca

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