EastLink Launches the Best Soccer & Rugby Programming with Setanta!

    HALIFAX, Aug. 31 /CNW/ - EastLink announced today it will add Setanta
Sports to its digital cable line-up on September 1, 2007. Setanta is a
pay-per-view (PPV) television channel providing access to the best live
European soccer, international rugby and other global sports. A FREEview of
the channel will be available to digital cable customers until September 7,
    Setanta Sports is a must have for Maritime soccer and rugby fans. Viewers
can access more than 1000 games and follow some of the world's most popular
leagues including English Premier League, the Rugby World Cup and the Aussie
Football League.
    "Soccer continues to gain popularity in North America and with increased
interest in this sport there is a greater demand for quality soccer
programming and Setanta is a great addition to our sports programming
line-up," said Ian Lezama, Director of Marketing. "EastLink customers will now
have access to what is considered by many soccer fans to be the best
international soccer-rugby channel in the world."
    Setanta Sports will be available on channel 500 to EastLink Digital Cable
customers in all EastLink's digital serving areas throughout the Maritimes.
Setanta will be offered at a price of $14.95 per month. For more information
on Setanta Sports visit eastlink.ca, or to order call EastLink at

    About EastLink

    Operating from its headquarters in Halifax, Nova Scotia, EastLink is the
fifth largest cable company in Canada and was the first to offer customers
local telephone service over a state-of-the-art digital network. EastLink is
one of Canada's 50 Best Managed Companies with more than 750 employees who
provide a range of communications, entertainment & advertising services to
business and residential customers across the Maritimes. For more information
on EastLink and its products and services, www.eastlink.ca.

For further information:

For further information: Paula Sibley, Communications Specialist,
EastLink, (902) 446-1939, Fax: (902) 453-2118, paula.sibley@corp.eastlink.ca

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