EastLink Expands into Ontario and Quebec Markets

    SUDBURY, ON, April 20 /CNW/ - EastLink is expanding its network and
customer base with the rebranding of Persona's Ontario and Quebec divisions.
Persona customers in these two provinces will now receive their communications
and entertainment services under the EastLink brand. Persona's western
division, serving British Columbia, Alberta, Saskatchewan and Manitoba, will
continue to operate as Persona, an EastLink company.
    EastLink has been working to incorporate Persona into its brand identity
since it was purchased by parent company Bragg Communications in September
2007. The transition to the EastLink brand will occur in the coming months,
and customers have been introduced to the EastLink name and website.
    "This transition to the EastLink brand is exciting for Persona," says
Kirby McVicar, Regional Manager, Northern Ontario. "It allows us to offer
expanded communications and entertainment choices to both our business and
residential customers, while availing of EastLink's award-winning management
system, innovative marketing, and commitment to customer service and to
providing value through bundled savings."
    EastLink is continually working to upgrade its digital network to deliver
a range of enhanced products and services including EastLink Telephone, High
Definition and Digital Programming, and faster Internet speeds. The company
also has the distinction of being the first communications and entertainment
company in North America to bundle its services on one bill for one price.
    "EastLink is committed to providing all of its customers with a wide
range of products and services to meet their communication and entertainment
needs," says Owen Barnhill, EastLink's National Director of Marketing. "This
rebranding allows us to expand our brand presence, while providing the
customer focus and network reliability for which EastLink is known."
    EastLink grows its customer base to approximately 420,000 subscribers
with the rebranding of Persona in Ontario and Quebec.

    About EastLink

    Operating from its headquarters in Halifax, Nova Scotia, EastLink has the
distinction of having been the first cable company in Canada to enter the
telephone market, and the first communications and entertainment company in
North America to combine cable, Internet and telephone service in a
communications and entertainment bundle. At EastLink, creativity, ingenuity
and innovation are the driving forces behind our great products and services.
More than 1,150 employees provide a range of communications, entertainment,
television and advertising services to residential, business and public sector
customers in Atlantic Canada, Ontario and Quebec. EastLink has been recognized
as one of Canada's 50 Best Managed Companies for the past three years. For
more information on EastLink, please visit eastlink.ca.

For further information:

For further information: Paula Sibley, Fox Communications Specialist,
EastLink, (902) 446-1939, Fax: (902) 453-2118,

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