Eastern Exploration Signs Definitive Agreement to Acquire the Assets of Max Entertainment

    LAS VEGAS, June 7 /CNW/ - Eastern Exploration Corporation
(OTCBB:EESX)("Eastern"), announced that on June 6, 2007, it executed a
definitive agreement with MAX Entertainment Group S.A. ("MAX"). Under the
terms of the Agreement, Eastern will purchase all rights, title and interest
in the patents, commerce rights, software, copyrights and website of MAX in
exchange for the issuance of 11,280,774 restricted shares of Eastern's common
stock. The shares will be issued to the existing shareholders of MAX.

    As terms of the Agreement, Daniel Kilian of MAX will be appointed to the
Board of Directors of Eastern, and Eastern will change its name to Max
Entertainment Holdings, Inc., subject to shareholder approval.

    About MAX

    MAX is a Swiss Corporation engaged in the business of promoting and
staging Ultimate Fighting-Style Events in Europe. For more information on MAX,
interested parties can visit its website, www.max-finance.com.

    MAX stands for Martial Arts X-treme -- a new discipline within the
martial arts and is to be a development of Ultimate Fighting (USA) or a Mixed
Martial Arts. MAX combines different forms of martial arts to create a new
discipline. With a view to the anticipated forthcoming events, MAX has issued
its own code of rules for MAX combat. For more information on Martial Arts
X-treme, interested parties can visit its website, www.maxfighters.com.

    MAX intends to combine MAX style fighting with entertainment, event
series, broadcasting in TV and DVD, music, games and the Internet. The key
intended business activities are:

    --  MAX event series with national and international championships.

    --  TV broadcasts and reality shows with licenses in many countries in
Europe. With the "MAX Martial Arts X-treme" reality series, broadcast on
German television during 2006, MAX Entertainment has already begun initiating
and producing TV concepts.

    --  The merchandising of MAX's own products, such as sports drinks,
sports and casual clothing, video and DVD, music and computer games.

    For more information contact Daniel Kilian at 0041 41 763 48 48

    The statements in the press release that relate to the company's
expectations with regard to the future impact on the company's results from
new products or actions in development are forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of 1995. The
statements in this document may also contain "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Since this information may contain
statements that involve risk and uncertainties and are subject to change at
any time, the company's actual results may differ materially from expected

For further information:

For further information: Parsons Law Firm Kirsten Cook, 425-451-8036 or
MAX Entertainment Daniel Kilian, 0041 41 763 48 48

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