Earth Day(R), Every Day: Enjoying a Greener Lifestyle with the Toyota Prius hybrid

    Imagine our cities, our air, our planet if every car on the road today
    was a Prius hybrid

    TORONTO, April 22 /CNW/ - Prius owners make things better for the
environment across Canada, every day. Think about it: The Prius is the most
fuel-efficient vehicle on the road today, even as it delivers power, comfort,
safety and versatility to more than one million owners worldwide. Now, imagine
if every car on the road today was a Prius:

    -   Across Canada, over 10 million Canadians commute to work using their
        personal vehicle. If each of those Canadians drives an average
        midsize vehicle powered by a gasoline engine, then together their
        commutes consume over 16 million litres of fuel per day, and produce
        18 tonnes of smog-forming emissions.

    -   Current generation Toyota Prius hybrid drivers consume just
        4.1 L / 100 km of gasoline in combined city/highway driving, making
        it the most fuel-efficient vehicle on the road in Canada. Prius
        drivers also generate just one-third of the smog-forming emissions of
        those from a midsize passenger car.

    -   If each Canadian commuter drove a current generation 2009 Prius
        hybrid, fuel consumption would be reduced by almost 60% and emissions
        by almost 70% - every Canadian would save almost 1 litre of fuel a
        day or about 220 litres a year. Across Canada, that would account for
        a total savings of more than 9.3 million litres worth of fuel and
        12 tonnes of emissions every day.

    -   With the new 2010 Prius hybrid on the way to dealership this June,
        imagine if all Canadian commuters drove this model - up to
        9.8 million litres of fuel per day would be saved.

    -   If every Canadian commuter used a 2010 Prius hybrid almost
        2.5 billion litres of fuel and over 3,025 tonnes of smog-forming
        emissions would be saved every year.

    "Toyota Canada would like to thank the more than 14,000 Prius owners
across Canada who have decided that every day can be Earth Day," said Sandy Di
Felice, Director at Toyota Canada Inc. "While choosing to drive the most
fuel-efficient vehicle on the road today, the Toyota Prius, is an important
long-term decision commuters can make, in the meantime, Canadian drivers can
drive like a hybrid - adopting fuel-efficient driving habits."
    Demonstrating that every day is Earth Day(R), Toyota Prius owners are
lending a hand to make things better. Showing their enthusiasm for green
choices, current Prius owners joined forces with Toyota Canada to support a
Friends of the Rouge Watershed planting event on Earth Day(R) at Bob Hunter
    Toyota also offers Canadians a line up of fuel-efficient vehicles that
offer more power using less fuel - and with no compromise to amenities. Models
like the 4-cylinder Toyota Yaris, Corolla, Matrix, Camry, RAV4, Highlander and
Tacoma give Canadian drivers a fuel-efficient option no matter what their
needs and lifestyles demand.
    Canadians can also choose to drive any vehicle more efficiently. By
learning to drive like a hybrid, we can all do our part to make things better.
Applying the following simple driving techniques can help improve the
efficiency of any vehicle.

    -   Avoid quick accelerations- the faster you accelerate, the more fuel
        your vehicle uses. In a hybrid like the Toyota Prius, moderate
        acceleration allows you to take full advantage of the electric
        motors, saving you fuel and money.

    -   Avoid unnecessary braking - releasing the gas pedal and coasting when
        possible, rather than braking suddenly, means you'll be squeezing
        every kilometre out of your fuel.

    -   Stay within the speed limits and drive at a steady pace - fuel
        consumption increases dramatically at speeds greater than about
        100 km/h.

    -   Maintain your vehicle and regularly check your tire pressure - your
        vehicle can't perform at its maximum efficiency unless it is kept in
        good working condition.

    -   Don't haul more than you need - Less junk to carry means less fuel
        needed to move the vehicle.

    -   Plan your route - whenever possible, combining several short trips
        into one can help reduce your total distance travelled and fuel

    On its way to Toyota Dealers soon, the 2010 Toyota Prius delivers more of
what Canadians are looking for... and less of what they're not:

    -   More performance, thanks to a Hybrid Synergy Drive that is 90 per
        cent newly-developed, the 2010 Prius improves power by 22% while
        simultaneously improving fuel consumption by 7% compared to the
        current generation.

    -   Less footprint, thanks to the new Prius' electric-only mode, improved
        fuel efficiency, reduced emissions, and environmentally-responsible
        manufacturing methods and materials, such as LED headlights and
        plant-derived, carbon neutral plastics.

    -   More innovation, in the form of more than 1,000 patents covering
        everything from essential performance to safety systems.

    -   Less worry, from a decade's building and maintaining top-quality
        hybrid vehicles.

    -   More comfort, from additional rear-seat legroom to Toyota's first
        solar-powered ventilation system that pre-cools the Prius cabin in

    (*)Information based on Statistics Canada 2006 Census data, Natural
Resources Canada's Energuide Fuel Consumption ratings and Tier 2 Federal
Emissions standards. Actual results may vary.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: For more details, including a full list of
media contacts, digital images and product details please visit For information on the Toyota Prius and upcoming 2010 model,
please visit

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