EA to Distribute Warhammer Online: Age of Reckoning in Europe



    GENEVA, August 22 /CNW/ - Electronic Arts Inc. (NASDAQ:  ERTS) today
announced the signature of a distribution deal with GOA for the highly
anticipated massively-multiplayer online (MMO) game, Warhammer(R) Online: Age
of Reckoning(TM) (WAR). Effective immediately, EA will be the exclusive
distributor of the boxed product to stores across Europe.

    GOA, the France Telecom-owned publisher of online games, previously held
distribution rights for WAR and will continue to act as the exclusive
publisher and operator of the game in Europe. Since 2001, GOA has published
and operated Dark Age of Camelot(TM) in Europe.

    "WAR is one of the most anticipated MMOs in the world with a particularly
strong following in Europe," said Mark Jacobs, VP and General Manager, EA
Mythic. "GOA has been an outstanding partner with Dark Age of Camelot and by
pairing them with EA's top sales and distributions teams in Europe, we now
have an unbeatable combination."

    Ghislaine LeRhun, Senior Vice President of GOA, said, "EA's unrivaled
distribution reach in Europe will help make WAR the success we anticipate. We
couldn't have wished for a better partnership."

    Based on Games Workshop's epic and longstanding tabletop fantasy war
game, Warhammer Online, Age of Reckoning features revolutionary Realm vs.
Real(TM) (RvR) gameplay that immerses players in a world of perpetual
conflict.

    Scheduled for launch on the PC in the first quarter of 2008, the game
will be available in retail outlets and via download through EA's digital
distribution channel.

    WAR will be on show on GOA's booth at the Leipzig Games Convention from
August 22-26 in Hall 3, booth A20.

    For more information, please visit:

    www.war-europe.com (Europe)

    www.warhammeronline.com (North America)

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

    About GOA

    GOA is the videogames department of France Telecom's "Division Contenus",
which benefits from six years experience in the management of massively
multiplayer online role-playing games. Forerunner of this activity in Europe,
its teams conciliate expertise with passion for games and lean on France
Telecom's technical platform to offer the best of online games to European
players.

    EA, EA SPORTS, EA SPORTS BIG, POGO, Dark Age of Camelot, and Realm vs.
Realm are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries.

    Games Workshop, Warhammer, Warhammer Online, Age of Reckoning, and all
associated marks, names, races, race insignia, characters, vehicles, units,
illustrations and images from the Warhammer world are either (R), TM and/or
(C) Games Workshop Ltd 2000-2007. All rights reserved.




For further information:

For further information: EA Corprate Communications Tiffany Steckler,
+41 22 316 1322 tsteckler@europe.ea.com

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