EA Showcases Top Titles at Leipzig Games Convention and Unveils FIFA 08 on the PLAYSTATION 3

    Innovations in Consumer Favorites Along With New EA Properties Showcased
from August 22-26, 2007

    LEIPZIG, GERMANY, August 22 /CNW/ - Electronic Arts Inc., (NASDAQ:  ERTS)
brings a showcase of premier titles this week to the Leipzig Games Convention.
EA's line up reflects the priorities of the company's four Labels -- EA
SPORTS(TM), EA Games, EA Casual Entertainment and The Sims(TM). The EA titles
demonstrate game play innovation in core franchises on the Xbox 360(TM)
videogame and entertainment system and the PLAYSTATION(R)3 computer
entertainment system along with new categories of accessible games for more
casual players on mobile phones, handheld devices and the Wii(TM) from

    "We have the most exciting line up in our history, with more than ten new
game properties launching this year along with consumers' most-loved
favorites," said Gerhard Florin, Executive Vice President of International
Publishing. "Europe represents a significant growth market in the next cycle,
and highly anticipated titles like FIFA 08, Need for Speed Pro Street, Crysis
and Medal of Honor Airborne, along with new offerings like Boogie, The
Simpsons, Skate and Rock Band are set to bring players more choice and fun
than ever before."

    At a press briefing today, EA unveiled EA SPORTS' FIFA 08 for the
PLAYSTATION 3. The game delivers a football experience that matches the
authenticity, finesse and beauty of the real-world sport. The FIFA 08 next-gen
gameplay engine, built to maximize the power of Xbox 360 and PLAYSTATION 3
consoles, delivers animations and ball control so responsive players feel like
they are on the pitch. FIFA 08 is the first football experience on the
PLAYSTATION 3 in Europe this year.

    FIFA Street 3, in development at EA Canada for next generation consoles,
will be shown in select behind closed doors sessions.

    The Leipzig Games Convention runs from August 22-26, 2007. The EA Booth
is located in Hall 3, booth B02.

    EA titles at the Games Convention include:

    Army of Two(TM)

    Never go into battle alone! The deadliest two-man private military outfit
a government can buy is hitting retail shelves this winter. Delivering a
groundbreaking strategic 3rd person co-op shooter unparalleled in the action
genre, EA Montreal's ARMY OF TWO focuses on gameplay centered around TWO man
missions, TWO man strategies, TWO man tactics and a TWO man advantage. The
breakthrough gameplay in ARMY OF TWO, with a live or adaptive AI partner,
enables you to take advantage of two-man strategies like customizable weapons,
vehicles, and tactical shooting. ARMY OF TWO is launching this winter on the
PLAYSTATION 3 computer entertainment system and the Xbox 360(TM) videogame and
entertainment system.

    Battlefield: Bad Company(TM)

    Throw out the rules of engagement! Battlefield: Bad Company(TM) puts
gamers behind enemy lines with a squad of renegade soldiers who risk it all on
a personal quest for gold. Featuring a deep, cinematic single-player
experience loaded with adventure and attitude, the game delivers the series'
trademark sandbox gameplay in a universe where nearly everything is
destructible. Can't find a door to enter a building? Make one! Use destruction
tactically to tackle your objectives, your way. Battlefield: Bad Company(TM)
also features a compelling new multiplayer experience for up to 24 players
online, using destruction as a core game play mechanic. The game is built from
the ground-up for next-generation consoles (Xbox 360 and PLAYSTATION 3), using
EA Digital Illusions' bleeding-edge Frostbite(TM) game engine. Coming 2008.


    Shake it. Sing it. Create it. This summer, gamers will dance, sing and
create music videos with this ultimate videogame party package that get
players off their couch and playing to a new beat. Not only will gamers be
belting out their favorite tunes or dancing to hit songs made popular by bands
like The Jackson 5, Britney Spears and Red Hot Chili Peppers, players can
capture their best dance moves, record their own voice and make music videos
using the intuitive video music creator. Boogie shipped earlier this month for
the Wii in North America and it will ship August 24, 2007 in Europe.

    Burnout Paradise(TM)

    Reborn for the next generation of consoles, Burnout Paradise takes its
unique mix of speed, fun and excitement into the open world. With
groundbreaking technology and gameplay innovations such as Free Burning and
Mugshots, it will smash racing conventions and turn the Driving Category on
its head. Next generation technology has enabled an unprecedented level of
crash deformation allowing you to experience the most explosive pile-ups in
the series' history. Burnout Paradise delivers the fastest and most enjoyable
racing experience ever seen.

    Command & Conquer (TM)3: Kane's Wrath

    In the name of Kane! The Command & Conquer(TM) series continues to thrive
with Command & Conquer(TM) 3: Kane's Wrath. As the expansion pack to the
critically-acclaimed and fan favorite, Command & Conquer 3 Tiberium Wars(TM),
this Real-time Strategy (RTS) game returns to the Tiberium Universe with Kane
at the center of an epic new single player campaign. Command & Conquer 3:
Kane's Wrath features a new strategic layer to gameplay that allows players to
establish bases, build customized armies, and attack their enemies on a global
scale -- and then dive into the frenzied tactical combat where their skills as
a commander will make the difference in battle. The game also introduces six
new sub-factions and a wealth of new units, structures, and powers to the
armies of the Global Defense Initiative, the Brotherhood of Nod, and the
enigmatic alien Scrin. The Xbox 360(TM) version of Command & Conquer 3: Kane's
Wrath will debut a revolutionary new radial interface designed specifically
for console gamers. Taking RTS controls to a whole new level, players will
utilize the command stick to build, deploy, and attack. Command & Conquer 3:
Kane's Wrath will ship in Spring 2008 for PC and the Xbox 360 system.


    Get ready to break out your Nanosuits. From Crytek, the award-winning
developers of Far Cry, comes one of the year's most anticipated PC games and
first person shooters, Crysis. Powered by Crytek's CryENGINE(TM) 2, Crysis is
a technical achievement featuring stunning visuals, cunning gameplay and an
epic storyline. A mysterious artifact found on an island in the South China
Sea leads to a power struggle between the US and North Korea. An elite squad
of Special Forces operatives is sent on what turns out to be more than just a
standard search and rescue mission when it is discovered the artifact is a
Trojan Horse for a massive alien invasion. Both global super powers will have
to unite to battle this mysterious, menacing threat amidst a dynamic,
ever-changing environment including frightening zero gravity conditions. To
defeat the aliens, players will have to change their tactics on the fly, fully
utilizing a revolutionary Nanosuit that enhances their ability to use
strength, speed, armor or cloak to their advantage, and an arsenal of highly
customizable weaponry. The planet's fate will be determined by your ability to
adapt to survive. Crysis is slated to ship for the PC in November 2007.

    EA Mobile(TM)

    EA Mobile will be showing a range of games including EA SPORTS FIFA 08,
Medal of Honor Airborne(TM), Skate and The Simpsons(TM): Minutes to Meltdown.

    EA Playground(TM)

    Rain or shine, the fun doesn't have to stop! EA Playground captures the
exuberance and nostalgia of your neighbourhood playground, turning your gaming
space into an arena of interactive fun with immersive activities designed for
kids, and the kid inside all of us. This is the definitive all-ages video
game. Kids can bring the excitement of the playground home, and parents or
even grandparents can re-experience their childhood thrills. EA Playground is
your playground favorites smartly delivered on the Wii and Nintendo DS(TM).
Every game is easy to pick-up-and-play and uniquely capitalizes on the control
mechanics of each platform. EA Playground is scheduled to ship this Fall.

    FIFA 08

    FIFA 08 for the Xbox 360 and PLAYSTATION 3 systems challenges players to
master the skills required to play like a pro football player. Fans around the
world can experience the same highs and lows of real-world players and tackle
the challenges they face on a daily basis. FIFA 08 puts you on the pitch to
defy the odds, perfect your skills, elevate your game and rise up to win glory
for your club.

    FIFA 08 cover athlete Ronaldinho, one of the most talented and
recognizable athletes in the world, will become the first professional
football player to appear as a customized character in FIFA 08 exclusively for
the Wii. The game's revolutionary FreeMotion(TM) controls help level the
playing field for all players and turns FIFA 08 on Wii into a physical, social
activity. It also provides gamers with a truly authentic football experience
with more control than ever before. It's easy to pick-up and play and with the
in-game Football Academy you can learn basic and advanced controls in more
than 30 interactive tutorials. Each lesson teaches you how to master the
FreeMotion controls and perform all the necessary movements to dominate on the

    Also on display are FIFA 08 for PC, PlayStation 2, PlayStation Portable
(PSP(R)) system and Nintendo DS.


    Which line-up is best for the next opponent? Should I upgrade the
stadium, or would it be better to invest in the team? Should I let the scout
check out a player for another week, or sign him immediately? From the 2nd
November 2007 on, football fans and amateur coaches will be able to delve into
these issues in more depth than ever before. The computer game FIFA MANAGER 08
by EA SPORTS gives PC players the opportunity to lead their favourite club to
international success, found their own club, or even become a national team
manager. Players can manage almost every aspect of a club, from player
transfers, stadium upgrading, dressing room chemistry and coaching, to the
line-up of the team.

    FIFA MANAGER 08 contains the licensed, original coats of arms and data of
clubs from 20 different countries. Each player contained in the game is
individually rated using a scale of 43 skills. In all, 52 leagues with the
original players are included in the game.

    Hellgate: London(TM)

    It's 2038 and London has been decimated by hordes of horrifying demons.
You are the only thing standing between them and the extinction of mankind.
Developed by Flagship Studios, the core team behind the global blockbuster
Diablo series, comes Hellgate: London, the next benchmark for the action RPG
genre. Combining classic hack-and-slash gameplay with first-person shooter and
MMO elements, Hellgate provides gamers with a deep, story-driven experience
that is infinitely replayable due to dynamic, randomly generated levels and
instances. With six distinct character classes that suit different play
styles, highly customizable appearances, massive quantities of randomly
generated equipment and a robust skill system, players will truly be able to
create their own unique hero they can use to fight alone or online. And for
those who want to continue the extermination of the demon threat, Flagship
will offer ongoing content to subscribers including everything from new
character classes, demon types, quests and more. Hellgate: London will ship
this Halloween exclusively for the PC.

    Medal of Honor Airborne(TM)

    Medal of Honor Airborne is set to redefine the series and will change the
way shooters are played. For the first time in a first person shooter, players
airdrop into combat and land anywhere in an open battlefield. Conflict on the
ground offers unprecedented tactical choice in vertical, open battlefields
with a wealth of attack routes and flanking opportunities. Medal of Honor
Airborne is the newest instalment in EA's critically acclaimed Medal of
Honor(TM) franchise, credited with pioneering the WWII FPS genre when it
debuted in 1999. Developed at EA Los Angeles under the EA(TM) brand, Medal of
Honor Airborne will be available September 4, 2007 for the Xbox 360 system and
PC and in November for the PLAYSTATION 3 computer entertainment system.

    Mercenaries 2: World in Flames(TM)

    When a power-hungry tyrant messes with Venezuela's oil supply he sparks
an invasion that turns the country into a warzone. But for you, international
crisis is all upside: You are a mercenary, and you profit from chaos.
Mercenaries 2: World in Flames features a slew of potential clients, all
willing to pay you to do their dirty work. These are world powers with deep
pockets, deep grudges, and enough arms and ammo to start World War III.
Everyone will try and screw you, given the chance. They think they can get
away with it, but they don't know rule #1 for mercenaries: EVERYBODY PAYS.
Mercenaries 2: World in Flames is developed by Pandemic Studios.


    MySims, the first game in a revolutionary new line from the developers of
the The Sims Label, allows players to build a town, grow a community and
discover a world of their own! Designed especially for the Wii and Nintendo DS
platforms, MySims introduces a charming cast of whimsical characters while
delivering the creative, customizable and classic open-ended gameplay that has
enchanted Sims players worldwide. Players begin by creating their own toy-like
Sim that reflects their personal style and attitudes. From pig-tails and
baseball caps to dreadlocks and Mohawks, the options are endless and the style
is unlike any Sims game to date. By creating and customizing unique buildings
constructed of blocks that are collected by the player, each experience is

    Need for Speed(TM) ProStreet

    Compete at the highest level of street racing with Need for Speed
ProStreet. It's no longer good enough to simply rule your local neighborhood
you need to dominate on a global stage. Build the ultimate battle machine,
take it to multi-disciplinary showdowns and pit your skills and reputation
against the world's best street racers. This is your chance to prove that you
have what it takes to be crowned the next Street King. Need for Speed
ProStreet is your ultimate taste of the chaos and unbridled adrenaline of
street racing. Every dent, every scratch and every crumpled body panel is a
battle scar, proof of your commitment and competitive mettle. The atmosphere
is electric -- complete with energetic crowds, photo-realistic cars and
billowing smoke -- all designed to embody the pressure and intensity of the
gladiatorial challenge known as Show Down. Need for Speed ProStreet is the
realization of the raw power, visceral aggression and intense rivalry that
embodies street racing culture. Need for Speed ProStreet races into stores
October 31, 2007.

    Rock Band(TM)

    Rock Band is an all-new platform for music fans and gamers to interact
with music like never before, challenging users to master the lead/bass
guitar, drums, and vocals as solo artists or cooperatively as part of their
own band. Built on unprecedented deals with the world's biggest record labels
and music publishers, the music featured in Rock Band will span all genres of
rock and will include many of the master recordings from the greatest songs
and artists of all time. Rock Band is developed by Harmonix, published by MTV
Games, distributed by EA Partners and will be available for the Xbox 360 and
PLAYSTATION 3 systems.

    The Sims(TM) 2 Bon Voyage

    The Sims 2 Bon Voyage allows players to send their Sims off on grand
adventures in exotic locales. Each environment is complete with its own
culture, cuisine, customs and collectibles. Whether camping along rustic
mountaintops, meditating in pristine Zen gardens in the Far East, or building
towering sand castles on the beautiful beaches of a tropical island, your Sims
will experience new activities to relax and rejuvenate them. Each of the three
vacation destinations offer a chance for your Sims to expand their cultural
horizons; after meeting the local residents, your Sims will learn their
customs, then even teach these customs to their friends when they return home!
Whisk your Sims away from their everyday routines, and transform them from
bumbling tourists to savvy international travelers. Send them packing for the
trip of a lifetime.

    The Sims 2 Castaway

    The Sims 2 Castaway, a brand new game from The Sims Label challenges your
Sims to survive and prosper on an uncharted tropical island. Available on the
Wii, Nintendo DS, the PlayStation 2 and the PSP(R) this Fall, the journey in
The Sims 2 Castaway begins when your Sims are washed ashore and must overcome
the forces of nature, craft tools for survival, and explore their surroundings
to unravel the island's mysteries. They'll learn to build a life from scratch
in an undiscovered paradise while unearthing clues that will lead them back to
civilization. By discovering the many useful treasures and ancient mysteries
hidden deep within a diverse jungle, your Sims will discover all the things a
tropical island has to offer, including plants, fruits, wildlife and more!
From tattered clothing to sunburned skin, your Sims will change as they take
on the many challenges of tropical island life and learn to survive in style.
Other titles from The Sims Label at E3 include MySims (Wii, Nintendo DS) and
SimCity(TM) Societies (PC).

    SimCity(TM) DS

    Build, manage and play on the go, as the quintessential city simulation
arrives on Nintendo DS! Be the Mayor, call the shots and manage every aspect
of life in your new town.

    Pick one of eight fictional cities or create your own then get ready to
modify, manage and grow your new domain. Thanks to user-friendly Nintendo DS
stylus and Touch Screen controls, running a successful, bustling metropolis is
easier than ever.

    Whether you're tackling daily challenges, from planning to pollution, or
dealing with natural disasters, help is always at hand from your dedicated
team of in-game Advisors. With their tips to guide you, make the right
decisions to shape the future success of your city -- and the happiness of its

    SimCity(TM) Societies

    The return of one of PC gaming's most popular series -- SimCity -- is
back! SimCity Societies is in development and is scheduled to hit retail
stores this holiday season. Featuring an all-new, revolutionary feature set,
SimCity Societies allows players to construct not only the cities they desire,
but create their cultures, societal behaviors and environments as well. Build
an artistic city, haunted town, green city, spiritual community or most any
society you want! Using the accessible, innovative and versatile city-builder,
players can create their own kind of city in SimCity Societies. Players start
by choosing from a variety of more than 350 building types, each of which
allows them to combine, connect and re-arrange structures freely. As each city
evolves, players will be able to unlock new buildings that can help advance --
or regress -- their society. SimCity Societies is coming out Holiday 2007.

    The Simpsons(TM) Game

    THE SIMPSONS Game features a hilarious, sprawling, and mind-busting
storyline crafted by the TV show's Emmy Award-winning writers. The
action-comedy will also feature the full cast of voice actors from the TV show
who will reprise their roles for the game. In THE SIMPSONS Game, Homer, Marge,
Bart, and Lisa use exciting, all-new powers to save the world from rising
chaos. To help the Simpsons, gamers at home must journey through all of
Springfield (as well as vast worlds beyond!), vanquish an amazing array of
villains, and fight their way through parodies of popular games.


    SKATE is the closest thing to skateboarding without actually putting your
feet on a board. With innovative Flickit controls that take advantage of the
dual analog sticks, SKATE delivers an authentic boarding experience like no
other videogame. Players will explore, find and skate the best spots in the
fictitious city of San Vanelona. This enormous environment will provide gamers
with hours and hours of skating bliss. Players can skate it their way; from
finding and owning the hottest spots in the city to downhill racing to
entering big contest including the X Games. Players will meet and skate with
legends like Danny Way and Mark Gonzales as well as up-and-coming pros
including Chris Cole and P.J. Ladd. Along the way, players can capture video
footage of their skate sessions at any time to share or brag with their
friends across the country via the game's innovative skate reel feature.
Without footage, it's fiction. SKATE is shipping in September for the Xbox 360
and October on PLAYSTATION 3.

    Smarty Pants(TM)

    How smart are you? Do you know more than your Grandma about world
history? Does your little sister know more than your Dad about sports? Find
out this holiday when Smarty Pants, the first Wii(TM) trivia game ships to
stores nationwide. From the EA Casual Entertainment label, Smarty Pants
finally levels the playing field for people of all ages, allowing simultaneous
play using age-targeted trivia plus action-based gestures, making it a truly
trans-generational game made exclusively for the Wii. Tailoring questions to
the contestant's age, gamers from eight to eighty can join in on the fun all
at the same time. Every player's answer is tracked, and the game automatically
adjusts the difficulty level to provide continuous stimulation and interactive
challenges that are age appropriate. Exciting Wii gestures make everything a
game, from spinning the category wheel and tug-of-wars over correct answers,
to "dance-offs" for additional points. Smarty Pants boasts multiple game modes
including a family mode, a single team race against time and a rapid-fire
competitive mode perfect for groups of friends. With both competitive and
collaborative game modes and 20,000 questions in multiple categories, the fun
is virtually endless!


    Spore takes you on an epic journey from the origin and evolution of life
through the development of civilization and technology and eventually into the
outer reaches of space. Create your own creature and personalize it exactly as
you want by adding and shaping parts like legs, mouths, tails and its own
custom color pattern. Create something realistic or fantastic. Your choices
determine your creature's fate -- will it be a lover or a fighter, will it
succeed or will it be wiped out? Guide its development and create a tribe of
followers and then whole cities. Along the way, choose whether to be nice or
play rough when you encounter other creatures or societies. Then on the final
step in your creature's development, take off into space for an exciting
voyage of exploration and discovery, meeting alien civilizations and attacking
or allying with them as you pursue a variety of missions.

    The Orange Box

    The Orange Box delivers five innovative action games from Valve --
creators of the blockbuster Half Life franchise, in one box. The Orange Box
includes Half Life(R) 2: Episode Two, Portal(TM) and Team Fortress(R) 2 in
addition to full versions of award-winning Half Life 2 and Half Life 2:
Episode One for the most complete first-person action experience anywhere. The
Orange Box will be available for Xbox 360, PLAYSTATION 3 and PC in October

    Warhammer(R) Online: Age of Reckoning(TM) (WAR)

    War is everywhere in Warhammer Online: Age of Reckoning, the new MMORPG
from the creators of Dark Age of Camelot(TM)! Based on Games Workshop's
popular Warhammer(R) fantasy war game, WAR features next generation Realm vs.
Realm(TM) (RvR) game play that will immerse players in a world of perpetual
conflict. Declare allegiance to the Armies of Destruction and become a savage
Greenskin, corrupt Dark Elf, or marauding human worshipper of Chaos. Or side
with the Armies of Order as an obstinate Dwarf, noble High Elf, or loyal human
soldier of the Empire. Then plunge into the dark and forbidding fantasy realm
of Warhammer to defend your homeland, invade opposing realms, and ultimately
sack the capital cities of your bitter rivals. For the first time ever,
players can also engage in Public Quests(TM); community driven, multi-stage
Player vs Environment (PvE) quests that help advance the game's story and
allow all allied players within a certain location to join forces against
overwhelming odds. In WAR, every aspect of the game -- every quest, every
encounter, every battle, and every player -- can turn the tide of the war.
Drawing from a quarter century of highly detailed source material, Warhammer
Online: Age of Reckoning brings Games Workshop's fantasy world to life like
never before, allowing players to create characters destined for great deeds
and glory on the field of battle.

    For EA logos, game screenshots and product information please visit

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

    EA, EA SPORTS, EA SPORTS BIG, POGO, EA Mobile, Army of Two, Boogie, EA
Playground, The Sims, SimCity, Need for Speed, Medal of Honor, Medal of Honor
Airborne, MySims and Realm vs. Realm are trademarks or registered trademarks
of Electronic Arts Inc. in the U.S and/or other countries. Harmonix, Rock Band
and all related titles and logos are trademarks of Harmonix Music Systems,
Inc., a division of MTV Networks. Rock Band developed by Harmonix Music
Systems, Inc. MTV: Music Television, MTV Games and all related titles and
logos are trademarks of MTV Networks, a division of Viacom International Inc.
Harmonix, Rock Band is a trademark of Harmonix Music Systems, Inc., a division
of MTV Networks. Hellgate(TM): London is a trademark and/or registered
trademark of Flagship Studios, Inc. throughout the world. Mercenaries(TM) and
Mercenaries 2: World in Flames(TM) are trademarks and/or registered trademarks
of Pandemic Studios, LLC. Crytek, Crysis and CryENGINE are trademarks or
registered trademarks of Crytek. The Simpsons TM & (C)2007 Twentieth Century
Fox Film Corporation. Half-Life, Team Fortress and Portal are trademarks or
registered trademarks of Valve Corporation in the U.S. and/or other countries.
Warhammer and Age of Reckoning are trademarks of Games Workshop Ltd.
"PlayStation", "PLAYSTATION" and "PSP" are registered trademarks of Sony
Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of
the Microsoft group of companies. Nintendo DS and Wii are trademarks of
Nintendo. All other trademarks are the property of their respective owners.

For further information:

For further information: EA Corporate Communications Tiffany Steckler,
+41 22 316 1322 tsteckler@europe.ea.com

Organization Profile

Electronic Arts Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890