EA ships Boogie - The ultimate party package for the Wii



    Boogie's Fun and Unique Singing and Dancing Gameplay Features 39 Hit
    Party Songs from the Past Four Decades

    MONTREAL, Aug. 8 /CNW Telbec/ - Shake it. Sing it. Create it. Electronic
Arts (NASDAQ:   ERTS) announced today that Boogie(TM) for the Wii(TM) has
shipped to retail stores in North America and will be released on August 31 in
Europe. Players will dance, sing and create music videos with this complete
entertainment package that takes advantage of the innovative controls of the
Wii, as well as the game's packed-in karaoke microphone.
    Boogie features new versions of tracks made popular by hit bands such as
The Jackson 5, Kool & The Gang, Red Hot Chili Peppers, Cyndi Lauper, Black
Eyed Peas and Britney Spears. While belting out their favourite tunes or
dancing to the latest hit songs, players can catch their best dance moves,
record their own voice and make music videos with the easy-to-use music video
creator. Gamers can also customize one of five lovable Boog characters for the
videos or take them on the road to fame in the story mode.
    An all-new intellectual property developed at EA Montreal, Boogie is the
perfect party game for gamers of all ages. Boogie has a U.S. MSRP of $59.99
and has been rated E10+ by the ESRB with descriptors for Lyrics and Suggestive
Themes and 3+ by PEGI Europe. For more information, videos and screens on the
game, please visit the website at www.boogie.ea.com.

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

    EA, EA SPORTS, EA SPORTS BIG, POGO and Boogie are trademarks or
    registered trademarks of Electronic Arts Inc. in the U. S. and/or other
    countries. Wii is a trademark of Nintendo. All other trademarks are the
    property of their respective owners.




For further information:

For further information: Peter Nguyen, Electronic Arts,(650) 628-3607,
pnguyen@ea.com; David Tinson, Electronic Arts, (604) 456-5167, dtinson@ea.com

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