Dussault Apparel(TM) Indy Car Team Sponsorship Expands Two Cars and Promotional Contest

    Dussault Apparel, Inc. (the "Company") (OTCBB: DUSS)

    LOS ANGELES, Aug. 27 /CNW/ - Jason Dussault, Founder, Chairman and Chief
Creative Officer of Dussault Apparel, Inc. is pleased to announce that
Dussault Apparel(TM) is doubling its IndyCar(R) Series Team sponsorship to two
cars and a Promotional Contest.
    Dussault Apparel(TM) has been invited to sponsor and design an additional
car for the Roth Racing Team, owned by fellow Canadian Marty Roth. The
Dussault(TM) sponsored cars will be driven by Marty Roth, team owner and
driver, and P.J. Chesson, one of racing's most interesting personalities. Both
cars will participate in the September 9th Peak Antifreeze Indy 300, presented
by Mr. Clean, at the Chicagoland Speedway. This is the IndyCar(R) Series final
race of the season to determine the 2007 IndyCar(R) Series Champion and will
be broadcast by ABC and seen in over 200 countries.
    As well, Dussault Apparel(TM) is sponsoring the Promotional Contest "NAME
THE DUSSAULT GREEN MONSTER" in partnership with Simmons Abramson Marketing and
Roth Racing via IndyCar.com. The Green Monster is the main element of the
cars' graphic design. The winner, who will be announced on September 7 in time
for the Chicagoland race, will receive a poster of the Dussault Apparel(TM)
sponsored cars autographed by the drivers Marty Roth and P.J. Chesson, Gene
Simmons and Jason Dussault, plus a custom designed premium Dussault Apparel
Hoodie from the Dussault's new Monster line. Entrants can submit their Monster
Names by going to any of the following sites: www.dussaultink.com,
www.indycar.com, www.rothracing.ca www.GeneSimmonsMoneyBag.com,
    Jason Dussault comments, "It was a pleasure spending time with Marty Roth
and P.J. Chesson at the test drives in Chicago last week and to see the
Dussault Apparel(TM) sponsored cars. I wanted to bring a design to an
IndyCar(R) Series car that showed our attention to detail and showcased our
unique and ever expanding brand and I am pleased to report that Roth Racing
has helped me to accomplish my vision. Marty's integrity and attention to
detail and passion for high performance are exactly what Dussault Apparel(TM)
is all about. Fast cars, passion, rock and roll and fashion, it all works so
well together. A perfect fit with Dussault Apparel(TM). "
    Terry Fitzgerald, President, Dussault Apparel(TM), adds, "We are thankful
for the opportunity to work with Roth Racing to promote our brand to the
IndyCar Series extensive, worldwide fan base. The cutting edge, hardcore
design of our Dussault Apparel IndyCar Series car gives insight to our
Company's design, branding and image strategy. Dussault Apparel(TM) is a force
to be reckoned with both on and off the track."
    Marty Roth, comments, "It's like the dream team, having Dussault
Apparel(TM) as our primary sponsor for the Peak Antifreeze 300 is incredibly
exciting. Their high quality apparel has that edgy-out of the box thinking and
there's nothing more edgy or out of the box than IndyCar(R) racing and after
meeting Jason the synergies between Dussault and Roth Racing were obvious - we
are both driven by passion and commitment."
    Gene Simmons and Rich Abramson, of Simmons Abramson Marketing, the
outside marketing arm for the IndyCar(R) Series, states, "Dussault really
delivered for the IndyCar(R) Series, the design of this car jumps out at you,
like nothing we've ever seen on the track."

    Dussault Apparel, Inc. has an agreement to acquire the premium fashion
brand Dussault Custom Ink(TM) (www.dussaultink.com). A designer, manufacturer,
wholesaler and retailer of high-end quality apparel, its expanding product
line includes custom designed hoodies, jeans, jewelry, T-shirts, hats and
leather goods. An accelerated growth company, Dussault Custom Ink(TM) is
opening its flagship location in Los Angeles, California, on fashionable
Melrose Ave.

    Press Images: www.dussaultink.com/press (scroll to bottom of page)


    Forward-Looking Statements

    This news release contains "forward-looking statements," as that term is
defined in Section 27A of the United States Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Statements in this press release
that are not purely historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions regarding the
future. Such forward-looking statements include, among other things, the
eventual participation of two Dussault sponsored cars in the September 9th
Peak Antifreeze Indy 300 race, or the building of brand exposure through
participation with the IndyCar(R) Series.
    Actual results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among others,
Dussault's ability to design and manufacture its products, the ability of the
products to gain market acceptance; and the difficulties faced by an early
stage retail fashion company in the competitive retail fashion industry. These
forward-looking statements are made as of the date of this news release, and
the Company assumes no obligation to update the forward-looking statements, or
to update the reasons why actual results could differ from those projected in
the forward-looking statements. Although the Company believes that the
beliefs, plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors should consult
all of the information set forth herein and should also refer to the risk
factors disclosure outlined in the Company's recent current reports on Form
8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB
and other periodic and current reports filed from time-to-time with the
Securities and Exchange Commission.

For further information:

For further information: Investor Relations, Jeremy Poirier,
1-877-322-2732, jp@seacoveir.com; Media Relations, Tina Baird, (310) 424-5244
(US), (604) 628-4946 (Canada), tb@dussaultapparel.com

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