DuBreton quality pork raised in Quebec since 1944 - The latest from duBreton's pork experts: pork raised without antibiotics

    MONTREAL, June 13 /CNW Telbec/ - It's a dream come true for
health-conscious fans of fine dining that have longed to eat pork raised
without antibiotics: their wish has been fulfilled by Les Viandes duBreton,
the largest organic and natural pork producer and processor in North America.

    Exquisite taste

    "More and more consumers are seeking alternatives to conventional food
products," said Louis Adam, director of development for Les Viandes duBreton.
"The organoleptic qualities of duBreton pork raised without antibiotics - the
process takes 15 days longer than conventional pork - are superior. The
results are striking: duBreton's pork raised without antibiotics has an
outstanding taste, juiciness and tenderness. You can recognize the quality of
this pork by its uniform colour, marbling and pH factor. It's sure to please
the finest connoisseurs."

    Strict controls

    Every stage of duBreton's hog raising and processing of its new pork
raised without antibiotics is subject to strict controls. From selecting the
breed in relation to the taste of the meat, feed monitoring, precision cutting
and hand trimming, no detail is overlooked. The hog raising and processing at
the duBreton meat plant are certified by Agro-Com, an independent external
organization recognized by the Canadian Food Inspection Agency.
    To maintain the integrity of the breeding process, any animal that,
despite all of the measures in place, happens to get sick, is identified,
removed from the farm and the program, and treated.
    How is the producer able to raise the hogs without having to use any
antibiotics whatsoever? The key to such success is keeping the animals healthy
and applying strict biosecurity measures.

    Choice cuts

    DuBreton's pork raised without antibiotics comes in a variety of
tantalizing cuts, including centre-cut chops bone-in (French style), boneless
centre loin chops, rib eye, pork loin cutlets, small tenderloin cuts and extra
lean ground pork. Prices vary between $7.64 and $17.81 per kilogram.
    The new pork raised without antibiotics is notably available in all IGA
(Sobey's) grocers throughout the province of Quebec.

    DuBreton: A family business, a tradition of quality

    In 1944, the husband-and-wife team of Napoléon and Adrienne Breton - both
avid farmers - decided to build a business in tune with their values. By
acquiring and developing other companies, their creation, Aliments Breton
Foods Canada, has carved out an important place in the Quebec agrifood
industry. Two generations later, backed by a tradition of quality and
innovation, the Breton family continues to make its presence felt in various
sectors of the industry, mainly in Canada, the United States, and Asia.
    Specialized in hog farming and pork processing, duBreton strives to
satisfy the world's greatest chefs, both in restaurants and at home. It also
wants to spread a healthy eating approach, which respects animals and their
development while holding their living conditions, processing, and overall
environment to the highest standards. duBreton's goal is to help increase
quality of life through the excellence of its agrifood products. For more
information please go to www.dubreton.com.

For further information:

For further information: Paule Genest, (514) 845-7477 extension 232, C
(514) 703-4317, paule@pgpr.ca; Source: Les Viandes duBreton

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