Dress for Success Launches New Chapter in Toronto

    Diageo Canada supporting launch event in May

    TORONTO, May 9 /CNW/ - Dress for Success, an international non-profit
organization that promotes the economic independence of disadvantaged women,
announced today the launch of a Toronto chapter that will help outfit
disadvantaged women in Toronto with career clothing and accessories to help
them search for employment.
    The new chapter will absorb the operations of Dress Your Best, which will
be rebranded as Dress for Success, and its current President Jessica Roelink
will assume responsibilities as Executive Director.
    "I am thrilled to be involved with Dress for Success and continuing to
provide women in Toronto with the career development tools they need to help
them succeed in work and in life, especially in these economically challenging
times," said Jessica Roelink, Executive Director of Dress for Success' Toronto
    To celebrate the occasion, Dress for Success in partnership with Diageo,
the world's leading premium drinks business, will host two events open to the
community at LCBO stores in Toronto on Mother's Day weekend. The first event
will take place at the LCBO Bayview store located at 2901 Bayview Avenue from
4:00 p.m. to 8:00 p.m. on Friday, May 8, 2009. The launch event will take
place the following day at the LCBO Summerhill store located at 10 Scrivener
Square (Yonge and Summerhill) from 12:00 p.m. to 4:00 p.m. on Saturday, May 9,
2009. At both events, attendees can learn how they can host their very own
"Party with a Purpose."
    "Diageo believes in the importance of giving back to the communities in
which we do business," said Debra Kelly-Ennis, President of Diageo Canada.
"Our business revolves around celebration so Party with a Purpose is a concept
that demonstrates our passion for responsible drinking and encourages
individuals to make a difference in the community and support Dress for
Success while entertaining at home."
    At the LCBO Summerhill store, guests can sample food prepared by Donna
Dooher of Mildred's Temple Kitchen and enjoy the new Smirnoff One Pour
Cocktail Tuscan Lemonade. Consumers are encouraged to bring in their new
and/or nearly new accessories, such as jewellery, hats, handbags and belts,
for donation. There is also an opportunity to purchase the icon of Dress for
Success: a Tommy Hilfiger-designed limited edition scarf and tie with 100 per
cent of the proceeds benefiting Dress for Success.
    "LCBO is pleased to support this important initiative and provide our
caring customers the opportunity to help those less fortunate achieve
success," said Bob Peter, LCBO President & CEO.
    In addition, special guest Jeanne Beker, host of Fashion Television,
Editor-in-Chief, FQ and SIR Magazine, author and newspaper columnist, will be
in attendance to offer her support to Dress for Success.
    "While I endorse recycling clothing and accessories, I also believe in
community involvement and donating items that help empower women to become
economically independent. I think this launch event is a great opportunity to
find out more about this worthwhile program and provide great items to
deserving women," said Jeanne Beker.

    About Dress for Success
    Dress for Success is an international not-for-profit organization that
promotes the economic independence of disadvantaged women by providing
professional attire, a network of support and the career development tools to
help women thrive in work and in life. Since starting operations in 1997,
Dress for Success has expanded to more than 90 cities in the U.S., Canada,
Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To
date, Dress for Success has helped more than 500,000 women work towards
self-sufficiency. Visit http://www.dressforsuccess.org to learn more.

    About Diageo

    Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines, and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines. Diageo is a global company, trading in more than 180
countries around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit us at Diageo.com. For our
global resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.
    Celebrating life, every day, everywhere.

For further information:

For further information: on the event and interview opportunities,
please contact: Lisa An, Veritas Communications, T: (647) 292-2478, E:
an@veritascanada.com; Alanna Stone, Diageo Canada, T: (416) 262-3284, E:

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