One of the Biggest Movies of 2007 Gets Digitally Enhanced into The IMAX
LOS ANGELES, Aug. 21 /CNW/ - IMAX Corporation, DreamWorks Pictures and
Paramount Pictures announced today that "TRANSFORMERS," one of the highest
grossing movies of the year, will be digitally re-mastered into IMAX's
immersive format and released to IMAX(R) theatres on September 21. The Michael
Bay-directed movie, which has already generated $310 million in gross box
office receipts domestically since its premiere in conventional theaters on
July 3, will be enhanced into the unparalleled image and sound quality of The
IMAX Experience(R) through IMAX's DMR(R) (Digital Re-Mastering) technology.
"IMAX's all-encompassing format takes 'TRANSFORMERS' to a whole new level
of detail and intensity," said Michael Bay, the film's director. "I am very
excited to work with the team at IMAX to create this turbo-charged version."
"As fans of 'TRANSFORMERS' await the release of the DVD in the fall, they
will have a brand new way to experience the adventure -- as if they are
actually part of the movie," said IMAX Co-Chairmen and Co-CEOs Richard L.
Gelfond and Bradley J. Wechsler. "The images and sound in 'TRANSFORMERS' are
perfectly suited to The IMAX Experience and we are very excited to share the
IMAX version with the film's present and future fans."
"When you combine Michael Bay's action packed brand of filmmaking with
The IMAX Experience, you get a movie that plays to the elusive and extremely
valuable tech-savvy demographic," added Greg Foster, Chairman and President of
IMAX Filmed Entertainment. "We are very excited to offer moviegoers a chance
to experience one of the highest grossing and most popular films of the year
in a premium way that cannot be replicated anywhere else, and we are delighted
to once again work with the talented team at Paramount Pictures to make this
DreamWorks Pictures and Paramount Pictures Present, in Association with
Hasbro, a di Bonaventura Pictures Production, a Tom DeSanto/Don Murphy
Production of a Michael Bay Film, "TRANSFORMERS" starring Shia LaBeouf, Tyrese
Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor with John
Turturro and Jon Voight. Directed by Michael Bay from a story by John Rogers
and Roberto Orci & Alex Kurtzman and a screenplay by Roberto Orci & Alex
Kurtzman, the film is based on Hasbro's Transformers(TM) Action Figures. The
producers are Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce
and the executive producers are Steven Spielberg, Michael Bay, Brian Goldner
and Mark Vahradian. The director of photography is Mitchell Amundsen. The
production designer is Jeff Mann. The film is edited by Paul Rubell, A.C.E.
and Glen Scantlebury. The costume designer is Deborah L. Scott. The music is
by Steve Jablonsky. The music supervisor is Dave Jordan. The special visual
effects are by Industrial Light & Magic. This film has been rated PG-13 for
intense sequences of sci-fi action violence, brief sexual humor and language.
For centuries, two races of robotic aliens - the Autobots(R) and the
Decepticons(R) - have waged a war, with the fate of the universe at stake.
When the battle comes to Earth, all that stands between the evil
Decepticons(R) and ultimate power is a clue held by young Sam Witwicky (Shia
LaBeouf). An average teenager, Sam is consumed with everyday worries about
school, friends, cars and girls. Unaware that he alone is mankind's last
chance for survival, Sam and his friend Mikaela (Megan Fox) find themselves in
a tug of war between the Autobots(R) and Decepticons(R). With the world
hanging in the balance, Sam comes to realize the true meaning behind the
Witwicky family motto - "No sacrifice, no victory!"
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the
Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2007, there
were 290 IMAX theatres operating in 40 countries.
The Company announced the 2007 Annual Meeting of Shareholders will be
held at 10:30 a.m. on Monday, September 10, 2007 in New York City.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.
This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2006, as well as the Company's Quarterly Report on
For further information:
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Entertainment Media: Newman & Company, Los Angeles, Al Newman, (310) 278-1560,