Drake's Prime50 Puts the Mature Workforce Back to Work

    TORONTO, Oct. 3 /CNW/ - In a happy turn of events for both employers and
older job seekers Drake is breaking new ground by expanding a service focused
specifically at matching people over 50 with part-time or interim projects
that may lead to full-time, permanent jobs. The service, Prime50, unleashes an
often overlooked pool of prime Canadian talent.
    Drake is pleased to announce the appointment of Mike Harvey as Director
New Business Development for Prime50. Harvey brings an impressive - and
unusual - mix of senior HR and international business development experience
to Prime50. Employers will appreciate his insights on how the mature worker
can be used to fill vexing talent gaps.

    Why Now?
    Why is Drake pushing forward with the Prime50 initiative?

    "We've found that many organizations are suffering from a shortage of
seasoned talent," explains Harvey, "and often what they really want is someone
who is knowledgeable and skilled enough to step right up and seize the reins
on an interim basis-the over 50 talent pool is ideal for this."
    The over 50 talent pool is a huge resource for Canada, but it is not
well-served by existing staffing services.
    "People in this particular talent pool have different objectives and
capabilities from younger workers," says Harvey. "We specialize in this area
and help organizations identify where this talent pool can help them and then
find the right talent for that need."
    People over 50 offer significant advantages to organizations. Often they
are interested in part-time or interim projects, which suit the organization's
need for flexibility. Also, they may not demand unduly high compensation
levels, which suits the organization's need to control costs. Finally, they
have the know-how to step in and do the job right away, which meets the
organization's need for speed.

    A Good Deal for Older Job Seekers

    Prime50 caters to everyone from the retired senior executive keen to step
in as an interim CFO to the experienced aeronautical engineer seeking a
challenge to the mature worker simply wanting to earn a little supplementary
    For over 50's who are too full of energy to stop work, just want to stay
connected, or have seen their nest egg shrink due to the market's troubles,
continuing employment via Prime50 is a wonderful opportunity.

    More about Mike Harvey

    Mike Harvey, himself over 50, has a distinguished career with senior
positions both in HR and in business development. This background leaves him
ideally positioned to lead Prime50 to become a significant player in Canada's
talent marketplace.
    Mike has HR experience in a wide range of industries including Firestone,
Reed Paper, Coles Bookstores and Wilson's Stationers where he was the HR VP
when it was acquired by Grand & Toy. After that Mike founded an HR outsourcing
business for small companies in the Greater Toronto area before making the
career leap to VP of Business Development for Feher Guard.
    Mike is attracted by the challenge and business opportunity of Prime50,
but is also excited about providing this unique service to many 50-plus
individuals. Prime50 is a timely idea addressing demographic shifts, the war
for talent, and the desire for mature workers to stay engaged in productive

    Getting in Touch

    -   Job seekers can go to www.Prime50.com to learn more and register with

    -   Employers interested in drawing on this underutilized talent pool
        should contact Mike Harvey directly by phone at 416-216-1026 or by
        email at MHarvey@prime50.com

    Since Drake International was founded in Winnipeg in 1951, we have
assisted thousands of North American businesses in solving their staffing and
HR problems.
    We customize our unique suite of innovative Staffing and HR Consulting
solutions for your organization. These solutions generate Exponential Impact
by improving recruiting, performance, productivity, retention, organizational
culture, leadership and customer satisfaction.
    Call us today at 1 800 GO DRAKE and allow one of our Drake professionals
to collaborate with you to build and implement a customized solutions that
will focus on results, not just the service.

For further information:

For further information: James Duff, Drake International, Phone: (416)
216-1125, Email: jduff@na.drakeintl.com

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