Downtown Montreal Laurentian Bank branches win the Palme d'or for best client service

    MONTREAL, Feb. 3 /CNW Telbec/ - Laurentian Bank is proud to be
recognizing its Downtown Montreal branches for their excellent client service
with the presentation of a Palme d'or prize under the banner of its Obsession
for client interests. The purpose of this program is to stimulate the efforts
of employees to collectively achieve the highest standards of service quality.
    Among the Bank's network of 156 branches, the Downtown Montreal market
succeeded in obtaining the best overall score based on the program's criteria.
In closely tracking satisfaction levels, Laurentian Bank evaluates the quality
of service at its branches as measured by two fundamental performance
indicators - complaints about service and client experience, by conducting
surveys among its clientele.
    "Our program could be characterized as quite bold," explains Manon Boyer,
Quality Manager at Laurentian Bank. "It is a concrete illustration of the
Bank's commitment to developing service excellence within its branches."
    "Our employees are extremely proud of having received this prize in
recognition of their efforts," adds Jean-Marc Descary, Assistant
Vice-President of the Downtown Montreal market. "It is a wonderful honour for
our personnel, who truly take client satisfaction to heart, and it serves to
motivate them to go even further."

    About Laurentian Bank

    Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank offers its products to a wide network of independent financial
advisors through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
    With 156 branches and 342 automated banking machines, Laurentian Bank of
Canada is well established in the Province of Quebec, operating the
third-largest branch network. Elsewhere throughout Canada, it operates in
specific market segments where it holds an enviable position. Laurentian Bank
of Canada has more than $19 billion in balance sheet assets. Founded in 1846,
the Bank employs nearly 3,400 people.

For further information:

For further information: Mary-Claude Tardif, Public Relations Advisor,
(514) 284-4500, extension 4695,

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Laurentian Bank of Canada

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