Downtown Calgary Association and Nature Valley* bring the Nature in the City Program to the Stephen Avenue Walk



    CALGARY, Aug. 16 /CNW/ - Stephen Avenue Walk and the Downtown Calgary
Association received a welcome contribution of $13,500 from Nature Valley
today at an event held on Stephen Ave.
    Nature Valley made the donation as part of its Nature in the City
program. The funds will be used to install 90 hanging flower baskets to help
beautify the streetscape of the Stephen Avenue Walk. The baskets will be made
up of yellow and purple pansies and are scheduled to be hung in late April of
2008 to help signal the arrival of spring on Stephen Avenue Walk.
    Nature in the City is a national program developed and supported by
Nature Valley. Through the program, Nature Valley will partner with three
major Canadian cities - Calgary, Toronto and Montreal - to help beautify a
selected urban neighbourhood or area. In addition to helping fund the project,
the Nature in the City program will include the distribution of 3,000 potted
plants to citizens in each city, street art featuring Canadian nature
landscapes by local chalk artists, complimentary Sweet and Salty Peanut bars,
a new website www.naturetoyourday.ca and a contest offering consumers the
chance to win one of three $10,000 backyard makeovers courtesy of Nature
Valley.
    "We are delighted that downtown Calgary was chosen for the launch of this
new program", said Maggie Schofield, Executive Director of the Calgary
Downtown Association. "With the support of Nature in the City we will be able
to significantly enhance the experience of people who visit Stephen Avenue
Walk. Our Association appreciates Nature Valley's contribution to the
beautification of downtown Calgary."
    "At Nature Valley we are proud to work with the Downtown Calgary
Association on this project," said Catherine Jackson, Corporate Communication
Manager, Nature Valley. "Our Nature in the City program is one way that, as a
company, we can give back to and help improve the communities where the people
and families who enjoy our products work and live."
    The Nature in the City projects in Toronto and Montreal will be announced
in the coming weeks.

    ABOUT THE DOWNTOWN CALGARY ASSOCIATION
    --------------------------------------
    Downtown Calgary Association is a non-profit organization that represents
3,500 businesses in a 120 block area in the centre of the city. This area
comprises over 50 million square feet of office, hotel, retail, restaurant,
entertainment, attractions, cultural and government buildings. It was formed
as a result of a petition by Downtown businesses in November 1988 and is
funded primarily by a levy on the business taxes paid by Downtown businesses.
The Calgary Downtown Association operates and maintains Stephen Avenue Walk on
behalf of the City of Calgary.

    (*) Trademarks of General Mills (C) 2007 General Mills

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/






For further information:

For further information: For media inquiries, please contact: Caralyn
Macdonald, Downtown Calgary Association, caralynm@downtowncalgary.com, (403)
215-1567; Juan Herrera, Optimum Public Relations, Juan.Herrera@cossette.com,
Tel: (604) 647-2954, Cell: (778) 229-9561

Organization Profile

GENERAL MILLS CANADA, INC.

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DOWNTOWN CALGARY ASSOCIATION

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