Don't Lose the Snooze: Celestial Seasonings(R) Urges Canadians to Prioritize Sleep and Rest Up as Clocks Fall Back

    TORONTO, Oct. 31 /CNW/ - With the countdown on to 'fall back' on time,
millions of Canadians eagerly look forward to an extra hour of sleep when the
clocks turn back on November 2nd, 2008. As purveyors of healthy living and
delicious all-natural teas, Celestial Seasonings(R) urges Canadians to make
sleep an everyday priority for optimal health, wellness and beauty. With as
many as 47 million adults tossing, turning and counting sheep to get some much
deserved rest at night, Celestial Seasonings brings the vitality of sleep to
the forefront with, a micro-site dedicated to
helping Canadians achieve the regular sleep we all dream about.
    With sleepyheads getting set to celebrate an extra hour of sleep this
weekend, it is important for Canadians to realize just how integral sleep is
to healthy living. As important as eating properly and exercising, sleep, or
lack thereof, can positively or negatively affect our physical, mental and
emotional health. According to Better Sleep Council Canada without optimal
sleep, one can experience daytime drowsiness, mood changes, stress and
anxiety, weight gain and challenges to the immune system and to overall
productivity. To help Canadians combat sleeplessness, offers helpful information on the benefits of
sleep, how to optimize sleep, the correlation between sleep and tea and
provides important tips to help bleary-eyed individuals find NeverNeverland:

    1.  Schedule regular gigs with REM. Rest is just as important as exercise
        or a healthy diet, so prioritize and build sleep into your fitness

    2.  Wind up your internal clock. A consistent nightly routine establishes
        an internal clock that sends a signal to the brain when it is time to
        wind down, making it easier to fall and stay asleep.

    3.  Leave work talk at the water cooler. It is essential to turn your
        "work brain" off at home. Talking about work keeps your brain active
        and can increase anxiety, which can disrupt sleep.

    4.  Naps are traps! Daytime naps may steal hours from night-time slumber.
        Limit naps to half-hour increments in the mid-afternoon.

    5.  Decaffeinate your evenings. Too much soda, coffee and chocolate can
        delay and disrupt sleep. Limit your caffeine intake during the day,
        and opt for caffeine-free herbal teas in the evening.

    6.  Don't be grumpy 'cause your bed is lumpy. Invest in a mattress and
        pillow that provide proper support and comfort. Evaluate your
        mattress every 5 to 7 years and replace if necessary.

    7.  Shudder at bedroom clutter. Your room should be a sanctuary, not an
        office, dining room or laundry room. Your bed should be associated
        with sleep, not stress and mess.

    8.  Give the gift of sleep: wrap yourself up. Bedroom temperature should
        generally be cool rather than warm; use blankets to keep you
        comfortable throughout the night.

    9.  Sleep soundly (without the sound). Take the steps to minimize noise
        distractions by running a fan, using a white noise machine or wearing

    10. Want to sleep tight? Block out the light. Bright lights keep your
        brain in high gear. Eliminate excess light with window shades, dark
        curtains or an eye mask.

    Celestial Seasonings is helping Canadians fight the boogeyman once and
for all with its signature blend of tea, Sleepytime(R). A comforting blend of
chamomile and spearmint, Sleepytime tea creates a lullaby of tender flavours
to soothe senses and calm upset stomachs to help ease sleeplessness. For
further information on Celestial Seasonings visit

    About Hain Celestial Canada

    Hain Celestial Canada is a subsidiary of The Hain Celestial Group, Inc.,
(NASDAQ:   HAIN). The Hain Celestial Group is a leading natural and organic food
company in North America and Europe. Hain Celestial Canada participates in
several natural food and personal care categories including brands such as
Alba(R), Avalon, Casbah(R), Celestial Seasonings(R), Earth's Best, Garden of
Eatin'(R), Health Valley(R), Rice Dream(R), Soy Dream(R), MaraNatha(R), Terra
Chips(R), Imagine(R), JASON(R), Yves Veggie Cuisine(R), and Spectrum(R). For
more information, visit:

    About The Hain Celestial Group

    The Hain Celestial Group (NASDAQ:   HAIN), headquartered in Melville, NY,
is a leading natural and organic food and personal care products company in
North America and Europe. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R),
FreeBird(TM), Plainville Farms(R), Hollywood(R), Spectrum Naturals(R),
Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R),
Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R),
Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains
Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R),
Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain
Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more
information, visit

For further information:

For further information: Media Contact: Anna Ng, The Idea Workshop
Limited, (416) 504-3977 ext. 29, Cell: (416) 895-5536,

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