Dodge Ram Pickup and All-new Dodge Journey Spur Chrysler Canada Sales in June

    -   The success story continues with 23 consecutive months of year-over-
        year sales increases
    -   Dodge Ram grows full-size pickup share to 22 percent; Up to $10,500
        discount in July
    -   Dodge Journey reinforces its position as the No. 1-selling crossover
        in Canada
    -   Aggressive price reductions on key models in July
    -   Chrysler Canada launches "Take a Free Ride into 2009" with no gas
        payment for six months

    WINDSOR, ON, July 2 /CNW/ - Chrysler Canada extended its sales success to
23 consecutive months of year-over-year growth. In a down market, the Company
sold 22,194 vehicles in June, an increase of 1 percent over June 2007, and
gained almost one full percentage point of market share.
    The Dodge Ram pickup truck bucked the trend and rolled over its
competitors to capture 22 percent of the full-size pickup segment in Canada, a
record high June share of segment. Year-to-date Dodge Ram pickup truck sales
are up 3 percent in a segment that is down 12 percent.
    "Despite rising fuel costs, the vast majority of Canadian truck buyers
still need a truck for its work-related utility," said Reid Bigland, President
and CEO of Chrysler Canada. "Although the Ram is a great-looking truck, our
buyers are not interested in making a fashion statement. They want a powerful,
yet fuel-efficient truck that works as hard as they do. No other truck has the
combination of durability, great interior space and fuel efficiency (up to
27 mpg Highway) as that of the Ram truck. Hard-working Canadians will not
accept a substitute. The Dodge Ram is on track for another record year."

    June Highlights

    The all-new Dodge Journey remained firmly in the number one position as
the best-selling crossover vehicle in Canada in June, up 25 percent over last
month. "The Dodge Journey is ideally suited to the Canadian marketplace," said
Reid Bigland. "With seven-passenger seating, a price point of under $20,000
and fuel economy of up to 36 mpg, there is no wonder it has become Canada's
No. 1-selling crossover."
    The Jeep Grand Cherokee helped drive Chrysler Canada's solid results in
June, with 75 percent of Grand Cherokee retail customers selecting the
fuel-efficient and eco-friendly 3.0L Mercedes clean diesel engine. This engine
offers class-leading torque, outstanding towing capacity (7,400 pounds), and
class-leading driving range of approximately 750 kilometres. Clean diesel
technology improves fuel economy by up to 30 percent and has approximately
20 percent fewer CO2 emissions.
    The Jeep Patriot, Jeep Compass, and Dodge Caliber trio also recorded
another outstanding month with combined sales of 5,412, up 40 percent versus
last year, thanks to the available fuel-sipping four-cylinder engine. In June,
33 percent of vehicles sold at retail by Chrysler Canada were equipped with a
version of the World Engine, the company's most fuel-efficient powertrain.
This family of 1.8-litre, 2.0-litre and 2.4-litre engines were jointly
developed by Chrysler LLC, Hyundai Motor Company and Mitsubishi Motors
Corporation, a successful partnership that launched the right engine at the
right time.

    July Sales Promotions

    Chrysler Canada is pleased to offer Canadians two aggressive sales
promotions in July as it looks to build on its position as the second highest
selling manufacturer in Canada. Chrysler will communicate to the market its
combination of reduced purchase prices and free gas for six months with its
"Take a Free Ride into 2009" program.
    According to Bigland, "The combination of our lowest purchase prices ever
on key products, such as Dodge Ram and Dodge Grand Caravan, and free gas for
six months is going to shake up the market. In today's economy, consumers have
to shop very carefully to find the best, and smartest, deals out there.
Chrysler's approach to the market is to lead with aggressive, historically low
prices on our most popular vehicles. People want to know the price they can
buy a vehicle for up front. No gimmicks, fine print or hidden fees, just low
prices, with free gas thrown in as a bonus."
    The Dodge Ram pickup, the fifth-highest selling vehicle in Canada last
year, is available for a discount of up to $10,500 plus free gas for six
months. Even the highly-equipped Dodge Ram 4 x 4 SXT Quad Cab is on sale at
the all-time best price of $24,750. This is no stripped-down model: $24,750
gets you the 5.7L Hemi(R) engine with fuel-saving MDS, 17-inch chrome wheels,
air conditioning, power locks, and much more.
    Customers will also find a great deal on Canada's best-selling minivans
with the "Canadian Value" package. For $18,999, shoppers can get a Dodge Grand
Caravan with all their favourite features like the industry-exclusive Stow n'
Go(R) seating and storage system, Electronic Stability Program, ABS, side
curtain airbags, air conditioning, remote keyless entry, MP3/CD, deep tint
glass and much more.
    Chrysler Canada will also be the only automaker to offer 2 mid-sized
sedans that achieve 40+ MPG for under $18,000 - the Dodge Avenger and Chrysler
Sebring. A well-equipped 2008 Dodge Avenger will be available for its lowest
price ever in Canada - $17,999 for a vehicle that includes VVT 16v DOHC
4-cylinder, automatic transmission, air conditioning, power windows, locks and
mirrors, and much more. Other deals for July include the all-new Dodge Journey
for $19,250 and the Jeep Liberty for $23,999.
    "Take a Free Ride into 2009" is Chrysler Canada's newest innovative
incentive program. During the month of July, Chrysler Canada will pay
customers' gas charges for six months on all 2008 vehicles (excluding Dodge
Viper, Challenger, and Sprinter), as well as offer cash discounts of up to
$10,500 on selected vehicles.
    The "Take a Free Ride into 2009" initiative is in direct response to
customer feedback that cites unpredictable, rising gas prices as a major
shopper concern. As gas prices are at record high levels, this new incentive
program gives customers the opportunity to cut their fuel costs and increase
their savings.
    "Canadian consumers can manage fuel price uncertainty even better by
taking advantage of our free gas offer in combination with the purchase of one
of our 20 Chrysler, Dodge and Jeep vehicles that offer 30+ mpg," said Dave
Buckingham, Vice President - Sales, Chrysler Canada. "We offer buyers more
choice and flexibility than ever before."
    Additional information and news from Chrysler LLC is available at:

For further information:

For further information: Mary Gauthier, (519) 973-2253 (office), (519)
984-1396 (cell),

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