dnaEnterprise Summer '08 Delivers the Power of Collaboration to Enterprise Communications

    Collaborative Workspaces set to revolutionize PR workflow for Global 1000
    Corporations and Agencies

    NEW YORK, June 24 /CNW Telbec/ - dna13, a leading Software-as-a-Service
(SaaS) solution provider for brand and reputation management, today announced
dnaEnterprise Summer '08 that fosters a new level of collaboration for PR
teams and all brand and reputation stakeholders in Global 1000 companies.
dnaEnterprise delivers better visibility, accountability and task automation,
enabling enterprise communication teams to focus their efforts on high-value
initiatives such as strategy, message development and improving relationships
between global stakeholders.
    With Summer '08, dnaEnterprise introduces secure, on-line Collaborative
Workspaces that enable your enterprise communications team to organize,
strategize and execute initiatives more effectively. Collaborative Workspaces
allow authorized users to view, share and collaborate on all initiative
components including materials (press releases, presentations, etc.), target
media contact lists, activities and the latest news.
    Collaborative Workspaces feature discussion threads delivering a superior
alternative to e-mail for team collaboration - reducing the risk of important
information getting overlooked in a mountain of email messages. Collaborative
Workspaces are built on dnaEnterprise's Issue-Centric Approach and User Rights
Management foundation delivering a proven security architecture while enabling
each PR issue or initiative to have a different virtual team. Teams can span
geographies, business units and include external members such as agencies.
    "dnaEnterprise has fostered better teamwork between colleagues and
stronger relationships with our clients", said Pete Pedersen, Executive Vice
President at Edelman, "With Collaborative Workspaces, we are able to securely
strategize, develop and execute campaigns more effectively."
    dnaEnterprise Summer '08 also delivers better market visibility into
factors impacting brand and reputation including brand and product mentions,
competitors, and regulatory policies. With Summer '08, dnaEnterprise now
monitors more than 40 million blogs and social media sites. As always,
dnaEnterprise seamlessly monitors all media in a single dashboard. In addition
to social media, dnaEnterprise tracks 100 broadcast TV markets, 14,000 print
publications and 30,000 Internet news sites with unlimited searching and the
ability to save clips without per-clip fees.
    Collaborative monitoring enables Global 1000 companies to manage large
volumes of clips. dnaEnterprise distributes monitoring results between global
teams to efficiently share the media scoring workload. Communications teams
can include or even solely consist of external members such as agencies or
    "The Internet and social media are forcing change within PR and
enterprise communications. The speed, reach and volume of breaking news makes
real-time collaboration, transparency and visibility essential. Within the
Global 1000, the number of brand and reputation stakeholders is increasing and
spanning multiple business units," said Chris Johnson, CEO, dna13.
"dnaEnterprise was built to meet the complex, global demands of today's
largest companies and most valued brands."
    dnaEnterprise Summer '08 will be live in the next 30 days for all
dnaEnterprise customers.

    About dna13

    dna13 is a leading Software-as-a-Service (SaaS) solution provider for
brand and reputation management. Our flagship product, dnaEnterprise, is an
on-demand solution designed to help PR professionals manage, monitor and
measure their brand and reputation in real time. dna13 enables a global
collaboration and automates campaign and media relations management, real time
media monitoring, as well as campaign and media analytics. More than 100
brands rely on the dna13 platform. Visit www.dna13.com for more information.

For further information:

For further information: Press Contact: Alecia O'Brien, dna13,
aobrien@dna13.com, (613) 884-1979

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