dna13 Expands Reach and Precision of Broadcast Search Capabilities

    Company extends its reach into top Neilsen Markets

    NEW YORK and OTTAWA, June 11 /CNW Telbec/ - dna13 Inc., a leading
provider of stakeholder relationship and reputation management software for
Fortune 1000 and emerging companies, today announced that is has extended the
reach of its U.S. television broadcast search capabilities and delivered
fine-grained control over search precision. dna13's on-demand Stakeholder
Relationship Management (SRM) software, dnaEnterprise(TM), can now seamlessly
monitor over 300 U.S. and Canadian broadcast television channels in addition
to 13,000 traditional print outlets, over 25,000 Internet sites and four
million blog feeds.
    dna13 has set the gold standard with its leading edge broadcast
monitoring services by bringing broadcast mentions to users within four
minutes of the original airtime. Unlike most broadcast monitoring services,
dna13 software digitizes results for immediate retrieval, essentially creating
a video-on-demand service. The expansion of dnaEnterprise's search
capabilities into the top 25 U.S. Neilsen markets offers users fine-grained
control for regional monitoring and related measurement capabilities. Users
can now conduct granular searches by region, industry keywords, languages,
channels, categories and keyword relevance. The company expects to be
monitoring the 50 U.S. Neilsen markets by the end of this year.
    "People are inundated with far too many media alerts, FYI emails and
canned reports that lack context and relevance," said Andy Church, Vice
President of Marketing at dna13. "At dna13 we pride ourselves on providing
responsive monitoring capabilities that search across broadcast television,
print and Internet content, and blogs with a single intuitive interface. Our
issue centric application takes a structured approach to instantly sharing and
reporting media mentions."
    Large public and emerging companies have several stakeholder management
teams that need to manage corporate mentions in-the-moment and in the correct
context. dna13's comprehensive communications management framework seamlessly
associates monitoring results to key projects and issues. This provides
stakeholder managers with immediate access to news and monitoring notes that
pertain to their responsibilities.
    "Using dna13, RBC can easily manage an array of relevant monitoring
mentions in various formats," said Beja Rodeck, Director, Corporate
Communications, RBC Financial. "We can generate traditional monitoring reports
as well as provide almost instant access to key mentions either made about us
by the media or made by our executives during interviews."
    dna13 is an on-demand software service that alleviates users of the
headaches associated with new product implementation and management
complexities. dna13 has an installed base of over 75 companies and has secured
several partnership agreements with key channel partners and content providers
such as PR Newswire, CNW Group, Thomson Dialog, FPInfomart and Moreover.

    About dna13 Inc.

    dna13 Inc. is a leading provider of stakeholder relationship and
reputation management software for Fortune 1000 and emerging companies.
dnaEnterprise(TM) offers extensive communications management, global media
directories, analysis and integrated media monitoring (print, Internet and
broadcast television news). It provides communication professionals,
stakeholder managers and executives the means to securely manage their
communications and uphold their brand and reputation in real-time. Founded in
2001, dna13 is headquartered in New York City and Ottawa, Canada. For more
information please visit www.dna13com.

For further information:

For further information: Andy Church, Vice President of Marketing, dna13
Inc., (613) 562-0232 x229, achurch@dna13.com

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