DNA Ancestry Project uses DNA as basis for social networking

    Genebase DNA Ancestry Project arrives at Best Buy and Bay stores

    VANCOUVER, Dec. 13 /CNW/ - Genebase has launched their DNA Ancestry
Project across Canada with the product hitting the shelves of Best Buy and Bay
stores December 6th. A social networking utility similar to popular Internet
sites such as Facebook(*) or MySpace(*), the DNA Ancestry Project provides
consumers a new reason to link up, chat, create groups, blog, post photos and
exchange other information while building a family tree, learning and
researching their genetic history online. The product is the only one of its
kind and far surpasses similar DNA genealogy offerings currently available.
    "Our product is the first kit available in stores to Canadian consumers
and it offers both functionality and enjoyment because our focus has been to
provide people a community experience, rather than just some information about
their DNA and its history," said Dr. June Wong, from Genetrack Biolabs Inc. "I
find DNA information endlessly fascinating, but for non-scientists, we wanted
to ensure the DNA Ancestry Kit was both fun and educational on an ongoing
    With a simple DNA test, which includes taking a cheek swab, consumers can
become part of the Genebase BioNet(*), a community of currently more than
500,000 members. The swabs are tested at Genetrack's secure laboratory to
reveal their DNA profile. Once processed (4-6 weeks), the profile is posted
online and accessible via a secure username and password.
    Members do not need to wait for their results to start enjoying the DNA
Ancestry Project community. Immediately upon joining, members can build a
custom profile page, more powerful than those found on other social utilities,
and use it as their home base while they network within the community.
    A learning tool, the Genebase BioNet(*) gets "smarter" the more people that
join, and works with users to make networking easy.
    "If you think about a million people building their family trees in a
country like Canada, it wouldn't take long before you start to see links and
cross-overs that bring people together around their DNA profiles across Canada
and around the globe," said Dr. Wong. "Just like in every community, the more
people that join, the richer the community becomes."
    With the DNA testing kits available at two of the most prominent retail
chains in Canada, and already a success in the US and the UK, Genebase is
ushering in the era of personal genomics.
    "We are entering the exciting age of personal genomics, and genetic
genealogy is one of the first applications to emerge in this era," said Dr.
Wong. "Soon, DNA will provide more than the current opportunities to discover
which ancient civilization you descended from or connecting with other
descendents alive today. Indeed, DNA holds the key to your health, your
nutritional requirements and many other interesting aspects of who you are.
Personal genomics will soon play a big part of our daily lives."
    The Genebase DNA Ancestry Project Participation Kit is the perfect gift
for someone interested in joining an engaged community of others interested in
exploring their recent or ancient ancestry, and taking their social networking
to a new level.

    About Genebase

    The DNA Ancestry Project is powered by Genebase, and sponsored by
Genetrack Biolabs Inc. Genetrack Biolabs is a world acclaimed ISO 17025 and
AABB accredited DNA facility. Other services offered by Genetrack Biolabs
include medical and forensic tests.

For further information:

For further information: visit www.DNAAncestryProject.com. Media
contacts: Paul Marr, Optimum Public Relations for Genetrack Biolabs Inc., Tel:
(604) 647-6288, paul.marr@cossette.com; Anna Parisi, Optimum Public Relations
for Genetrack Biolabs Inc., Tel: (604) 647-6229, anna.parisi@cossette.com

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