Dixie Outlet Mall Thrives in New Economy

    Chic, affordable brand names at bargain prices

    TORONTO, May 29 /CNW/ - Where does a fashion conscious shopper go when
she wants to look chic without compromise? To Dixie Outlet Mall, a bargain
shoppers paradise, with over 130 retailers offering quality, brand name
merchandise at affordable prices.
    Dixie Outlet Mall's Spring/Summer '09 looks showcase contemporary,
fashionable apparel and accessories with the versatility to go from casual to
chic. These stunning, head-turning outfits range from $88.74 to $306.67.
Compare this to the general retail prices of $273.00 to $572.80 and you can
see why Dixie Outlet Mall is a leader in stylish, affordable apparel.
    To keep pace with current trends, retailers carry a wide variety of
seasonal merchandise that is refreshed on a regular basis. As one of Canada's
premiere outlet shopping destinations, Dixie Outlet Mall houses an eclectic
selection of prevalent brands, including but not limited to: Guess, Mexx, Nine
West Shoe Studio, Tommy Hilfiger, Urban Behaviour, Costa Blanca, Liz
Claiborne, La Vie En Rose Aqua, Tip Top Tailors, Levi's, Feet First,
Naturalizer, and much more. Aeropostale and Jacob will also be adding their
fashion flavours to Dixie Outlet Mall's retail mix when their doors open in
July 2009.
    "Dixie Outlet Mall is proud to be among the few Canadian companies who
are thriving in this turbulent economy. For over four decades, consumers have
benefited from our ability to provide the best selection of premium brands at
below retail prices. We are committed to serving our customers with a superior
shopping experience and will continue to offer them brand name bargains to
brag about," says Stephen Gascoine, General Manager, Dixie Outlet Mall.

    Key Performance Highlights:

    May 2009: Sales are showing a positive increase over the same time last
year, retail occupancy is 90 per cent, and consumer traffic is showing a
positive increase. March 2009: Sales rose by 13 per cent from March of last
year and consumer traffic increased 9 per cent from March 2009.

    About Dixie Outlet Mall

    Originally opened as a strip mall 1956, Dixie Outlet Mall was expanded
and enclosed in the 1960's and re-branded as a "value" centre- Dixie Value
Mall. In the mid-1990's the centre was renovated and re-branded, at that time,
as Dixie Outlet Mall - Canada's largest enclosed outlet mall. Owned and
operated by Ivanhoe Cambridge and conveniently located at 1250 South Service
Road, Mississauga, ON., the centre is accessible from the QEW, Dixie Road, and
South Service Road. With 576,722 square feet of retail space and over 130
stores and services, this shoppers' paradise offers an extensive selection of
high-quality brand name apparel, fashion, footwear, and home accessories, from
leading designers and manufacturers. Open seven days a week, Dixie Outlet Mall
is the ultimate shopping destination for families and fashionistas.

    Note to Editors:

    Available Photos include: Spring/Summer '09 looks and retail outlets

For further information:

For further information: Brenda Maynard-Richardson, Xen Communications,
T: (416) 450-9647, E: xencommunications@sympatico.ca; Jennifer Kleinberg,
Marketing Coordinator, Dixie Outlet Mall, T: (905) 278-3494 x224, E:

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