Display your colour: Join the Canadian Cancer Society's Yellow-United movement

    MONTREAL, April 1 /CNW Telbec/ - Yellow is the hot fashion trend this
spring! The "yellow phenomenon" promises to make 2009 a brighter and happier
year for everyone. Because not only is yellow a beautiful colour, it's also
the symbol of a good cause: Yellow-United, the fight for life movement
launched by the Canadian Cancer Society.


    The Canadian Cancer Society encourages you to visit yellow-united.ca today
to see how you can promote the fight for life, namely:

    - By finding something yellow to wear that will show your commitment for
      life and then uploading a photo of yourself displaying your
      Yellow-United personality;
    - By buying a Yellow-United scarf for $5 at any Archambault store of
      Quebec or at Blank (on St-Laurent Blvd. in Montreal);
    - By downloading La remontée for $1, an original song written
      specifically for the launch of Yellow-United by Montreal singer-
      songwriter, Baptiste.
    - By buying virtual daffodil bulbs that will be planted during the Fall
      2009 "Great Planting Event" and that will flower by the thousands
      during the Spring 2010 "Great Blooming Event". The CCS will revitalize
      a vacant lot for this purpose, as a green gesture of hope and of life,
      promoting the fight to end cancer. The bubs can be purchased by the
      unit or in bouquets of 3 to 50.

    To enrich the Yellow-United offensive, which opens Cancer Awareness
Month, bright yellow will also be seen in shopping centres, banks, food
markets, office buildings, pharmacies and even companies, from April 2nd to
5th. It will be the return of the Daffodil Days: over two million fresh,
bright yellow daffodils will be offered by 14,500 volunteers in some 2,600
points of sale across Quebec.

    Why yellow?

    Because it's the colour of the daffodil, the CCS's official emblem and,
more importantly, because it symbolizes hope and renewal. Why united? To
underscore that together, we can change things and show that we are "for
life". So be sure to proudly wear yellow this spring and visit
yellow-united.ca to join the movement!

    Cancer in young adults
    In 2008, in Canada, there were 1,900 new cases of cancer and 230 deaths
attributable to the disease in young adults aged 20 to 29.
    Although the incidence of cancer in young adults is rare, these
individuals are confronted with a unique set of challenges. Young adults with
cancer must often juggle going to school, establishing their economic
independence and taking care of their young families while being diagnosed and
    That is why the Canadian Cancer Society is committed to providing them
and their loved ones with lifetime assistance in the form of information
services and support. The CCS also works actively in the field every day to
eradicate this disease (through research, prevention and public advocacy

For further information:

For further information: André Beaulieu, Spokesperson and Public
Relations Officer, Canadian Cancer Society, Quebec Division, (514) 393-3444,

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