DIRTT adds new assembly plant in Savannah, GA

    NEWS CONFERENCE: 3:30 PM, Wednesday Jan. 21st, 501 W. Boundary St.,
    Savannah GA

    CALGARY, Jan. 21 /CNW/ - DIRTT stands for Doing It Right This Time. That
now includes setting up a new assembly plant in Savannah, Georgia to build the
company's modular, movable walls. The new 7,290-square-metre DIRTT
Environmental Solutions (www.dirtt.net) assembly plant will be located at 155
Knowlton Way in the Crossroads Business Center. DIRTT is the first tenant in
this state-of-the-art industrial facility. DIRTT plans to open its new
facility in the spring of 2009. Job fairs will be held in the Savannah area as
the date approaches.
    DIRTT Walls are used for office interiors as an alternative to
conventional studs and drywall construction. The walls support furniture and
can be tilted down and moved to a new location when change occurs in the
office, providing a more sustainable solution than building on-site and
demolishing walls only to build them again. DIRTT is the recipient of several
environmental and design awards, and is in thousands of projects due to the
walls' function, aesthetics and custom abilities.
    The choice of Savannah for their second plant (the first being in
Calgary) is a logical progression of the company's mandate. "We have the word
'Environmental' in our name," says CEO Mogens Smed the DIRTT Environmental
Solutions office in Calgary. "By setting up in Savannah we are much closer to
our key eastern markets, and we can take advantage of existing rail lines and
shipping lanes for delivery. It is another important step for us to continue
our environmental leadership."
    The proximity to clients is also helpful in DIRTT's mission of
hospitality. As an immigrant from Denmark, Smed believes in the tradition of
getting to know your client personally. "We host our potential clients in
Calgary so they understand who we really are and how we will respond to their
needs," explains Smed. "But often a long flight with a passport check is
daunting. By having a Client Centre in Savannah we'll make it an easier trip
for them."
    DIRTT is looking forward to hiring employees in a region where
manufacturing is a typical industry. Already there are 226 manufacturing
plants in the Savannah area and a labour force of over 161,000 in the county.
Due to the design nature of their products, DIRTT is also enthusiastic about
the city's culture and nearby Savannah College of Art & Design.
    "SEDA (Savannah Economic Development Authority) and The Creative Coast
Alliance would like to be the first to welcome DIRTT as Savannah's newest
innovative and environmentally conscious member of our community," says SEDA
President Rick Winger. "DIRTT represents the future - in terms of their
industry and the direction Savannah's economy is headed."
    The news conference will be held at Chatham Steel Corporation, a DIRTT

    Founded by Mogens Smed and headquartered in Calgary, Canada, DIRTT
Environmental Solutions started manufacturing Agile Architectural Solutions in
May 2005. It has since gone on to become the biggest month-to-month movable
wall manufacturer in North America. DIRTT is the first company to use
interactive video gaming software to envision, price, manufacture, deliver and
install its products.



For further information:

For further information: Katie Freeman, kfreeman@seda.org, (912)
447-9699; Julie Pithers, jpithers@dirtt.net, (403) 607-3020

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