DIRECTV partners with Kangaroo TV(TM) to expand NFL SUNDAY TICKET(TM) In-Stadium service to Four NFL Stadiums

    MIRABEL, QC, Aug. 13 /CNW Telbec/ - Kangaroo Media announced the
expansion of its NFL SUNDAY TICKET(TM) In-stadium by DIRECTV service to two
new NFL stadiums. The Houston Texans and Seattle Seahawks will join the
Miami Dolphins and Washington Redskins by offering this unique service during
the 2007 season, allowing fans to watch any NFL Sunday Ticket(TM) game on a
Kangaroo TV(TM) portable handset while attending an actual NFL game live.
    Kangaroo Media and DIRECTV have an agreement to bring DIRECTV's exclusive
NFL SUNDAY TICKET programming to fans at NFL stadiums using Kangaroo TV(TM)
proprietary technology. The program was introduced as a one-year trial basis
last season in Miami and Washington, and the NFL has agreed to extend this
offering through the 2008/2009 season.
    The service will be available beginning with each team's 2007 regular
season opening home game. Single-game rentals are $24.95 with full-season
plans at $149.95, and just $119.95 for season ticket holders or DIRECTV
subscribers ($79.95 in Seattle, where the Seahawks play fewer games during the
    Fans can rent their handset at Kangaroo TV kiosks at each stadium, or
reserve them online at
    The DIRECTV Red Zone(TM) channel, live statistics from every game, and
the CBS and FOX pre game shows can also be viewed on the Kangaroo TV(TM)
handset, along with each participating team's home games (NFL blackout
restrictions apply). Plus, this season will mark the debut of real-time
fantasy statistics from, scoring updates from any game of the user's
choice, and a variety of other new features.
    "This season we're giving more fans the NFL SUNDAY TICKET experience
wherever they are, at home, on the road, in line at the grocery store, or
watching their games on Kangaroo TV in the stands or in the parking lot," said
Eric Shanks, executive vice president of DIRECTV Entertainment. "Kangaroo
users we surveyed last season were nearly unanimous in their praise of the
handset and its ability to enhance their in-stadium experience. That gave both
DIRECTV and the NFL a strong incentive to expand the service and offer new
    "The expansion of NFL SUNDAY TICKET In-Stadium to four teams points to
the great potential of this technology within the NFL," said Kangaroo Media
CEO Marc Arseneau. "Our goal is to transform the fan experience, and there are
few better ways to do that than bringing DIRECTV's NFL SUNDAY TICKET to every
fan at the stadium through Kangaroo TV(TM) technology. Our proprietary
technology is already popular in motorsports, where Kangaroo TV(TM) can be
found at NASCAR, Formula-1 and 24 Hours of Le Mans races."

    About Kangaroo Media Inc.

    Kangaroo Media Inc. develops, manufactures, commercializes, sells and
rents hand-held wireless audiovisual multi-functional entertainment systems
that allow users to enhance their on-site viewing experience of sporting
events. Kangaroo Media's unique proprietary technology delivers real-time
video, audio and data content to each fan's hand-held Kangaroo TV device. It
gives fans the ability to create their own live-action sporting event on-site.
Kangaroo Media, headquartered near Montreal, Canada, is listed on the Toronto
Stock Exchange ( as KTV. For more information, visit

    About DIRECTV

    DIRECTV, Inc., the nation's leading satellite television service
provider, presents the finest television experience available to more than 16
million customers in the United States, through exclusive content,
industry-leading customer satisfaction (which has surpassed cable for seven
years running) and superior technologies. Each day, DIRECTV subscribers enjoy
access to over 250 channels of 100% digital picture and sound, exclusive
programming and the most comprehensive collection of sports programming
available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R).
DIRECTV (NYSE:  DTV) also leads the digital television technology revolution
with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive
and YES Network Interactive and will soon have the capacity to offer over 150
channels in HD. For the most up-to-date information on DIRECTV, please visit

    Forward-looking statements

    This news release contains forward-looking statements. These statements
relate to future events or future performance and reflect management's current
expectations and assumptions. Such forward-looking statements reflect
management's current beliefs and are based on information currently available
to management of Kangaroo. A number of factors could cause actual events,
performance or results to differ materially from the events, performance and
results discussed in the forward-looking statements. These forward-looking
statements are made as of the date hereof and Kangaroo does not assume any
obligation to update or revise them to reflect new events or circumstances.

    (The TSX does not accept responsibility for the adequacy or accuracy of
    this release.)
    %SEDAR: 00019975EF

For further information:

For further information: Media: DIRECTV: Robert Mercer, (310) 726-4683,; Kangaroo TV: In Canada: Edelman Montreal: Eric Sicotte,
(514) 844-6665, ext. 233,; Edelman Toronto: Megan
Hooper, (416) 979-1120, ext. 297,; In US:
Brotman-Winter-Fried Commun., Mike Schaffer, (202) 468-1150,;
Steve Winter, (202) 468-8100,; Investors Relations: Claude
Michaud, Executive Vice-President and Chief Financial Officer, (450) 595-2004,

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