Dinner on the 'Double, Double'

    Enjoy Seeing Double with Canadian Beef Double Duty Dinners

    TORONTO, Aug. 24 /CNW/ - Back to school means back to making dinner on
the double. This September, how about dinner on the 'double, double' with
double duty dinners made with nutritious Canadian Beef? These <a href="http://files.newswire.ca/818/MIBFall09_ENGf.pdf">recipes</a> are a
smart way to make dinners that are fast, easy and good for you too.
    With recent news highlighting the benefits of knowing what's in the food
we eat, more moms are trying to make meals from scratch. But as any busy mom
can tell you, cooking daily meals from scratch is like saying, 'I'll get to
the gym four times a week' - sometimes it just doesn't work out that way.
    In the Beef Information Centre (BIC) kitchens, resident Home Economist
and Super-Mom, Joyce Parslow knows first-hand making healthy meals on the
double isn't always easy. "Two kids, soccer, piano lessons, play-dates,
homework, life is hectic!" Parslow says, "When developing these latest recipes
for the <a href="http://files.newswire.ca/818/MIBFall09_ENGf.pdf">Fall issue of Make It Beef (MIB)</a> I wanted to make my life, and the
lives of other busy moms like me, easier." At the same time, Joyce knows just
how important proper nutrition is for two growing active kids.
    Including beef as part of family meals provides not just double, but four
times more iron, five times more vitamin B12 and five and a half times more
zinc compared to an equal serving of chicken breast. That makes Canadian beef
one powerful protein! Here's why:

    -   <a href="http://www.beefinfo.org/Default.aspx?ID=13&ArticleID=92&SecID=3">Iron</a>: helps builds red blood cells, helps cells work in the body,
        carries oxygen from the lungs to all parts of the body, and helps
        back to school brains work as their best.

    -   <a href="http://www.beefinfo.org/Default.aspx?ID=13&ArticleID=93&SecID=3">Vitamin B12</a>: helps back to school brains work better, promoting
        concentration and memory. Research also suggests low B12 intakes
        contribute to poor pregnancy outcomes (neural tube defects), weakened
        mental capacity in children, as well as cardiovascular disease and

    -   <a href="http://www.beefinfo.org/Default.aspx?ID=13&ArticleID=91&SecID=3">Zinc</a>: helps build and maintain a healthy immune system and is
        essential for growth and development. Zinc also helps muscles recover
        after exercise, like a game of tag at recess.

    With all these good for you <a href="http://www.beefinfo.org/Default.aspx?ID=13&ArticleID=90&SecID=3">nutrients</a> packed into quick and tasty family
meals, it's a win-win on the 'double, double' with Canadian Beef. Enjoy the
<a href="http://files.newswire.ca/818/MIBFall09_ENGf.pdf">recipes</a> and enjoy seeing double! We double dog dare you!
    To hear how Big Batch Ground Beef saves soccer night in BIC Home
Economist Joyce Parslow's house, please call Heather Travis to schedule an
    More delicious and nutritious Canadian Beef recipes and tips can be found
online www.beefinfo.org.

For further information:

For further information: Media Contact: Heather Travis, Public
Relations, Beef Information Centre, htravis@beefinfo.org, (905) 821-4900 ext

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