TORONTO, Sept. 30 /CNW/ - The Canadian Television Fund (CTF) is pleased
to announce the launch of a $2 million Digital Media Pilot Program, aimed at
generating a stronger Canadian presence in new media.
The pilot program will support Canadian audiovisual, multimedia and
interactive projects that are associated with CTF-funded television
productions that use digital media to enrich viewer experiences. Funds will be
dispersed to eligible Canadian productions on a first-come, first-served basis
in the form of a grant.
"Aligning television programs with websites, webisodes, and mobisodes,
allows producers to connect with their audiences in a more interactive way,"
said Valerie Creighton, President of the CTF. "Storyline extensions, viewer
feedback and behind the scene information can now be simultaneously shared
with viewers on more than one medium, enhancing viewer experiences."
"With more Canadians supplementing their television viewing habits with
digital media content, the CTF is proud to support Canadian producers as they
continue to develop these new platforms and we hope to expand it to include
support for new media projects intended directly for digital platforms,"
continued Ms. Creighton.
Digital Media Pilot Program applications will be administered by the
Television Business Unit at Telefilm Canada on behalf of the CTF. Guidelines
and application forms for the pilot program can be downloaded at
www.ctf-fct.ca. Applications will be accepted from October 15, 2008 (at 12 pm
- EDT) until February 13, 2009.
Fostering the growth of television production in Canada through financial
investment and industry research, the Canadian Television Fund (CTF) supports
the development of Canadian talent, programs and audiences. Since 1995, the
CTF has contributed to the creation of over 27,000 hours of Canadian
programming and has infused over $2.7B into the industry, triggering the
production of over $9B of Canadian programming. CTF-supported productions have
cultivated thousands of jobs in the Canadian television sector. For more
information about the CTF, visit our website at www.ctf-fct.ca.
For further information:
For further information: Media Inquiries: Betsy Chaly, Director,
Communications, Canadian Television Fund, firstname.lastname@example.org, (416) 214-4441