DigiSoft.tv and Tech Mahindra Announce Mobile Phone Tracking Solution to the Global Telecoms Market



    CORK, IRELAND, August 16 /CNW/ - DigiSoft.tv (DigiSoft) a leading
provider of IPTV Solutions to the global market and Tech Mahindra Limited
(TechM) a global leader in providing end-to-end IT services and solutions to
the telecommunications sector, today announced the release of DigiTracker(TM)
to the global market.

    DigiTracker is a world first for digital interactive TV. The product is
specifically designed for global IPTV operators to allow tracking of mobile
phones by viewers. This new opt-in application will allow TV viewers such as
parents to see the current location of their children's mobile phone on their
TV screen. It will also allow text or SMS messages to be sent to that phone.
DigiTracker uses integrations to Location Based Services (LBS) and mapping
systems to enable the plotting of a mobile location on a map and display it on
the TV thus allowing for the first time ever, parents to know exactly where
their children are at any time.

    "There is an immense appeal for this type of technology as parents
concerned about the safety, well-being and location of their children can know
exactly where they are," said John Allen, CEO Digisoft.tv.

    "This is the start of a whole new age for TV as the entire interaction
takes place from the armchair at home, while watching a TV show, using nothing
more than the TV remote control. Digisoft's platform enables the rapid
development of revenue generating applications for IPTV Service Providers,
DigiTracker is an example of these advanced applications," said Shankar
Allimatti, Vice President, Next Generation Technologies, Tech Mahindra.

    About DigiSoft.tv

    Founded in 2000, DigiSoft.tv is a leading global provider of carrier
class solutions to IPTV operators. Leveraging our years of experience in the
Broadcast market, DigiSoft delivers solutions from head-end to STB that allow
operators to; develop, test, manage and deploy next generation interactive
television services. Digisoft's scalable solutions reduce the CAPEX required
to launch differentiating IPTV services and increase ARPU.

    DigiSoft.tv is a privately held company with headquarters in Ireland and
offices in USA, Holland, Singapore and New Zealand. The company is backed by
leading venture capital firms and strategic investors.

    For more information, please visit - www.digisoft.tv

    About Tech Mahindra

    Tech Mahindra is a leading provider of solutions and services to the
telecommunications industry, majority stake owned by Mahindra & Mahindra, in
partnership with BT Plc. With total revenues of Rs 29,290 million in the year
ended March 31, 2007, Tech Mahindra is India's 6h largest software exporter,
and serves telecom service providers, equipment manufacturers, software
vendors and systems integrators. Tech Mahindra solutions enable clients to
maximize returns on IT investment by achieving fast time to market reduced
total cost of ownership and high customer satisfaction. Tech Mahindra achieves
this through its domain and process expertise, distinctive IT skills, research
and development, proven innovative delivery models and approach to off
shoring.

    Assessed at SEI-CMMi Level 5 and PCMM Level 5, Tech Mahindra's track
record for value-delivery is supported by over 21,107 professionals who
provide a unique blend of culture, domain expertise and in-depth technology
skill-sets. Its development centres are ISO 9001:2000 & BS7799 certified. Tech
Mahindra has principal offices in the UK, United States, Germany, UAE, Egypt,
Singapore, India, Thailand, Taiwan & Australia.

    For more information, please visit - www.techmahindra.com

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5473266




For further information:

For further information: DigiSoft.tv Fintan McKiernan, +1-303-506-0548
pr@digisoft.tv or sales@digisoft.tv OR Tech Mahindra Bibek Chattopadhyay
bibekc@techmahindra.com

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DIGISOFT.TV

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