Diddy to Headline eTalk Festival Party, Sept. 5

     - Hot-to-trot celebrity DJ Samantha Ronson lights up the turntables
                     and keeps the block party grooving -

     - eTalk hosts TIFF's hottest red carpet; constellation of Canadian
     and international stars, celebs, and VIPs deliver megawatt glamour
             and drama to thousands of fans lining Queen Street -

       - Ben Mulroney and Tanya Kim host the red carpet live broadcast;
           Lainey reports live from the eTalk streetfront studio -

    TORONTO, Aug. 28 /CNW/ - Puffy, Puff Daddy, P Diddy, Sean Combs. Known by
many monikers, CTV announced today the inimitable hip hop mogul, hit-maker,
and fashion impresario headlines its eTalk Festival Party. To be held at CTV's
legendary Queen Street headquarters on Friday, Sept. 5, Diddy dazzles with a
live, open-air performance as thousands of fans and party-goers enjoy the
biggest free block party and red carpet extravaganza of the year. As well, CTV
announced today that Hollywood's favourite DJ-du-jour, Samantha Ronson, will
transform CTV headquarters into an all-out dance floor where fans and partiers
groove into the twilight hours.

    The most-watched Canadian entertainment newsmagazine, eTalk welcomes the
entertainment world to celebrate Canadian and international film and
filmmakers during the Toronto International Film Festival. The centrepiece of
the night is eTalk's live-to-air red carpet show. As the undisputed red carpet
leader in Canada, eTalk delivers the hottest celebs in a parade of non-stop
style, captivating fans who are just an arms-length from the action.

    eTalk's Ben Mulroney and Tanya Kim, along with reporter Lainey, host the
event while a vast array of CTV media properties cover all the action along
with throngs of international media gathered for TIFF. The one-hour,
star-studded eTalk Festival Party red carpet arrivals show and Diddy
performance airs live across Canada on Star! on Friday, Sept. 5 at 8 p.m. ET,
later that night on CTV at 1 a.m. ET, and the next day on CTV (Saturday, Sept.
6) at 7 p.m. in all markets.

    (xx)Media Note: Download photos of the hosts of the eTalk Festival Party
    at ctvmedia.ca.

    "eTalk gives fans what they want most during the festival: capital-A
access to one of the biggest nights in Canadian entertainment," said Jordan
Schwartz, Senior Vice President and General Manager, CTV Entertainment Group.
"Happening in the heart of the entertainment district and just blocks from
major Festival venues, the eTalk Festival Party places fans in the front row
and celeb guests in the heart of the action."

    CTV's legendary Queen Street headquarters is widely known for hosting
celebrity filled events - and the eTalk Festival Party is no exception. Diddy
opens the red carpet spectacular with a live performance, dominating the
open-air stage with his sexy blend of hip hop pop that has garnered millions
of album sales, multiple Grammy Awards(R) and nominations, and numerous
chart-topping hits. The host of I Want To Work For Diddy (premiering on
MuchMoreMusic this fall) delivers an explosive live performance, amplifying
the hype for the stars on the red carpet stroll, the thousands of fans and
guests lining Queen Street, and those watching from home.

    As the excitement reaches a crescendo, the eTalk Festival Party rocks on
with a show-stopping DJ set performed by popular A-list DJ Samantha Ronson.
The coolest block party for miles, Ronson keeps the turntables blazing with
the hottest party tracks as celebs, fans, and revelers groove into the night.

    About eTalk
    Hosted by Ben Mulroney and Tanya Kim, eTalk is the most-watched Canadian
entertainment newsmagazine. From the Oscars and the Emmys to the JUNO Awards
and The Giller Prize, eTalk is front-and-centre delivering up-to-the minute
news in film, television, music and more. Celebrating both homegrown talent
and international stars, eTalk became Canada's first daily Canadian
entertainment newsmagazine when it launched in 2002. eTalk airs weeknights at
7 p.m. ET (check local listings) on CTV and at 8:30 p.m. ET on Star!

    About CTV
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

For further information:

For further information: Patricia Garcia, CTV Inc., (416) 591-7400 x2645
or patricia.garcia@ctv.ca, Amber Nasrulla, CTV Inc., (416) 591-7400 x 3004 or

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