LONDON, June 7, 2011 /CNW/ - To mark The Queen's Diamond Jubilee in
2012, John Walker & Sons, Scotch Whisky Distillers By Appointment to
Her Majesty The Queen, is to produce an extremely limited edition of 60
crystal decanters of 'Diamond Jubilee Blended Scotch Whisky by John
Walker & Sons', a unique blend of whiskies distilled in 1952 and
finished in a marrying cask of English oak from The Queen's Sandringham
These rare editions will be offered, by invitation only, for private
sale at GBP100,000 each. John Walker & Sons will donate all profits
from the sale, with a guarantee of at least GBP1million, to the Queen
Elizabeth Scholarship Trust (QEST), the charitable arm of the Royal
Warrant Holders Association. This will support the QEST Diamond Jubilee
Appeal, through which it aims to grow its scholarship base, build a
mentoring programme and enable traditional craftsmanship to flourish in
John Walker & Sons has harnessed the collective skills of some of the
finest craftsmen and women, including fellow Royal Warrant Holders and
QEST Scholars, to create exclusive, bespoke pieces to accompany the
whisky; a stunning showcase of craftsmanship.
'Diamond Jubilee Blended Scotch Whisky by John Walker & Sons' will be
presented in a lead crystal decanter adorned with a Britannia silver
collar that features a half carat diamond set by hand, and an
individually numbered silver seal. This will be accompanied by a pair
of hand-engraved lead crystal glasses and a leather bound,
personalised, hand-embellished artefact book, all housed in a bespoke
cabinet incorporating woods from The Queen's Sandringham and Balmoral
David Gates, Royal Warrant grantee at John Walker & Sons said: "As a
holder of the Royal Warrant, we felt compelled to mark this truly
historic occasion with something truly exquisite. We look forward to
sharing further news on this exceptional liquid very soon."
Jim Beveridge, Master Blender for John Walker & Sons said: "These are
extraordinary grain and malt whiskies that have been maturing slowly
since 1952. It's a huge privilege to work with them using all our
resources and experience to craft a John Walker & Sons blend that's
fitting for this special anniversary. It's a once-in-a-lifetime
Sixty editions of 'Diamond Jubilee by John Walker & Sons' will be
bottled on 6th February 2012, exactly 60 years to the day since The
Queen acceded to the Throne.
NOTES TO EDITORS
ABOUT JOHN WALKER & SONS
John Walker & Sons is part of the Diageo Group.
Johnnie Walker(R) is the world's number one Scotch whisky brand, enjoyed
by people in almost 200 countries around the world.
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer
and wine. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray and Captain Morgan.
Diageo is a global company, with its products sold in more than 180
countries around the world. The company is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE). For more
information about Diageo, its people, brands, and performance, visit us
at Diageo.com. For our global resource that promotes responsible
drinking through the sharing of best practice tools, information and
initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
SOURCE John Walker
For further information:
Chris Wilcocks at Edelman London
email@example.com / +44(0)20-3047-2139