Diamonair Unveils New Look with Bridget Moynahan

    TORONTO, March 12 /CNW/ -- US-based fine jewelry company, Diamonair
brings their classic brand to a new level of modern elegance with
model/actress Bridget Moynahan. The marketing campaign honors Diamonair's
40-year-old tradition, while offering a nod to iconic Hollywood glamour.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080312/NYW100 )
    According to Kareem Sethi, CEO of Toronto-based Streetwise Capital
Partners, Inc., the investment group behind the brand, "Bridget was a natural
choice for the campaign. Her beauty transcends time, evoking memories of
Fellini films and paying tribute to Diamonair's history and revival."
    The imagery, shot by famed photographer Wayne Maser, is modern and
glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site
at Smashbox Studios in Los Angeles, the photos are dramatic and intense.
Black-and-white shots complimented by partnering shots in color showcase the
brilliant, rich hues of the jewels.
    Each piece, crafted of fine metal -- including 14kt gold and platinum --
pops on the page. A black, bauble ring surrounded in pave cubic zirconia in a
sterling silver setting reflects light brilliantly. A bezel cut, cubic
zirconia by-the-yard, sterling chain adds a touch of modern sophistication,
while black, pave cubic zirconia create drama. Gold, canary, and champagne
square cut stones set between marquis cubic zirconia create a drop necklace
that dazzles in sterling silver.
    As pioneers of the simulated diamond, Diamonair is constantly moving
forward while honoring their original commitment to making women feel
beautiful with innovative, stylish jewelry. The company is best known for
creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a
gift to her from Sir Richard Burton. Diamonair is available nationwide at The
Bay stores or on-line at diamonair.com.
    Press contact: Sonal Patel or Tara Clavell-Vera @ Gale Group 212-685-6789

For further information:

For further information: Sonal Patel or Tara Clavell-Vera of Gale Group,
 +1-212-685-6789 x27, for Diamonair Web Site: http://www.diamonair.com

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